The Trifecta for Marketing is a core Pipeline Cloud play that expands upon the 1-2 Punch for Marketing. Paid ads are only effective when they hit the right buyer at the right time and place, with exactly the right message.
Use buyer intent signals to determine which accounts are already on your website and showing high purchase intent. Then, in your ad platform of choice, serve those specific visitors and accounts tailored messaging focused on bringing them back to your Salesforce-connected website.
Finally, once the visitor arrives on the site, sales reps can welcome them with a personalized greeting in Qualified.
To execute the Trifecta for Marketing, connect with your Qualified Success Architect today to enable buyer intent data, discuss how to tie Qualified with your ad campaigns and receive live training on how best to use Qualified Conversations to drive conversion.
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