How do you know which experience is going to get you the most leads? Are doing all you can to engage with your visitors? A/B testing allows you to test two different experiences simultaneously to take the guesswork out of setting up your experiences for your visitors.
In this article, we’ll talk about how to set up and run an A/B test on your Qualified experiences to pinpoint the most effective strategies.
Before getting started, make sure to reach out to your Qualified Success Architect or our technical support team to turn on this feature in your account.
Setting Up Your Experiences
First, decide which experiences you’d like to test against each other and on which pages.
We recommend starting somewhere that is high traffic, like your homepage so that you can get the best results possible. You’ll also want to keep in mind that you can only test two experiences against each other at this time.
To get started, create the two experiences in Qualified that you’d like to test. A few things you can try testing might be:
- Custom greetings
- Adding imagery to your greetings/messages
- Different options for branching in your greeting such as the one below (image)
Once your experiences are fully created, you’ll want to edit each one and select whether they are part of test group A or B.
The final step you’ll want to complete is labeling your experiences with the group you’ve selected by naming it, such as "Experience Test (Group A)" and "Experience Test (Group B)." This will come in handy when looking at the results in your dashboard later on.
Results
As visitors come to your site, Qualified will automatically separate them into group A or B, ensuring that each experience gets 50% of the visitors coming to the site.
To determine the winner, let your A/B test run at least a few days (or a few weeks depending on your website traffic). Once your A/B test has been running for a while, check your dashboard to determine which experience is getting the most opens and generating the most leads for your team.
Summary
Using A/B testing within Qualified to test your experiences is a powerful tool that can help you determine which experiences are getting you more conversations, opens, and most importantly, leads. You can use A/B testing anywhere on your site to get the most value out of each visitor interaction.
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