Aligning Brand Awareness and Demand Generation
On this episode, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.
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Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. With Stord, businesses can build, expand, and optimize their physical supply chain operations across freight, warehousing, and fulfillment, with the speed, flexibility, and ease of modern cloud software. With a single integration, businesses achieve end-to-end visibility into their whole supply chains from a single dashboard and gain access to Stord’s hybrid network of operated facilities and hundreds of premier-partner warehouses, fulfillment centers, and carriers.
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Guest Bio
Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30. Currently, Mario is the VP of Marketing at Stord, where his team is transforming disjointed and cumbersome logistics into competitive advantages for leading brands with Cloud Supply Chain. Outside of keyboard poetry and zoom meetings, Mario is a competitive ultramarathon runner, eats more vegetables than you, and is way better at basketball than he looks.
Guest Bio
Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30. Currently, Mario is the VP of Marketing at Stord, where his team is transforming disjointed and cumbersome logistics into competitive advantages for leading brands with Cloud Supply Chain. Outside of keyboard poetry and zoom meetings, Mario is a competitive ultramarathon runner, eats more vegetables than you, and is way better at basketball than he looks.
Episode Summary
This episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30.
Key Takeaways
- Marketing starts with creating awareness, driving awareness in the market, and creating demand
- When creating content ask yourself, if what you're publishing is genuinely going to excite people
- Creating awareness and creating that demand piece of the puzzle, might be the most important piece of the entire strategy
Quotes
“The one piece of advice that I give to every single person on my team and every single person that I ever talk to about marketing is so unbelievably simple, whatever you do whenever you put something out there in the ether, whether it's an ad, a blog, a video, LinkedIn post, an Instagram post, a TikTok, ask yourself, what about this is going to blow someone away. What about the thing that I'm publishing is genuinely going to excite people lost in the shuffle?”
Episode Highlights
*(03:18) - Segment: Trust Tree
*(04:14) - Mario’s role at Stord
*(12:31) - Creating and converting demand
*(16:45) - How to excite your customers
*(18:39) - Creating Stord's innovative website
*(24:31) - Segment: The Playbook
*(28:17) - Why talent is essential for success
*(35:51) - Segment: Quick Hits
Episodes Transcript
- Marketing starts with creating awareness, driving awareness in the market, and creating demand
- When creating content ask yourself, if what you're publishing is genuinely going to excite people
- Creating awareness and creating that demand piece of the puzzle, might be the most important piece of the entire strategy
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