Building Consumer Trust with Education-Based Marketing
On this episode, Kate shares her take on education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers.
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For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers, using trustworthy data as a key advantage. Validity’s flagship products, DemandTools, BriteVerify, Trust Assessments, GridBuddy Cloud, and Everest are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Guest Bio
Kate Adams is currently the Senior Vice President of Marketing at Validity, helping companies target, contact, engage and keep customers using trustworthy data as a key advantage. With more than 15 years of tech experience building strong businesses within different stages and industries, previously serving as the VP of Marketing at Drift, Kate believes deeply in bringing businesses to life in the hearts and minds of prospects and customers by creating compelling and consistent messaging throughout the customer life cycle. She thinks it's critical for any business to bring the voice of the customer to every aspect of their business marketing, product, customer success, customer service, finance...you name the department, they all must be aligned with the customer.
Guest Bio
Kate Adams is currently the Senior Vice President of Marketing at Validity, helping companies target, contact, engage and keep customers using trustworthy data as a key advantage. With more than 15 years of tech experience building strong businesses within different stages and industries, previously serving as the VP of Marketing at Drift, Kate believes deeply in bringing businesses to life in the hearts and minds of prospects and customers by creating compelling and consistent messaging throughout the customer life cycle. She thinks it's critical for any business to bring the voice of the customer to every aspect of their business marketing, product, customer success, customer service, finance...you name the department, they all must be aligned with the customer.
Episode Summary
This episode features an interview with Kate Adams, SVP of Marketing at Validity. Organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers, using trustworthy data as a key advantage.
Key Takeaways
- The days of like the software being behind the curtain are over, consumers want to see the demo to make a purchasing decision
- Provide people with product-led tools so they can get a taste of value
- Generate revenue by providing valuable education, so people trust and rely on your products
Quotes
“I generate revenue by providing valuable education and making people better email marketers at the end of the day, and as a result, they trust and rely on our products.” - Kate Adams
Episode Highlights
*(02:32) - Kate’s role at Validity
*(02:58) - Segment: Trust Tree
*(10:14) - Segment: The Playbook
*(14:04) - How to generate leads with webinars
*(17:35) - Generating revenue by providing valuable education
*(22:27) - Providing customer engagement tools to attract consumers
*(26:35) - Segment: The Dust Up
*(29:17) - Segment: Quick Hits
Episodes Transcript
- The days of like the software being behind the curtain are over, consumers want to see the demo to make a purchasing decision
- Provide people with product-led tools so they can get a taste of value
- Generate revenue by providing valuable education, so people trust and rely on your products
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