Making your Website Feel Like a Virtual Concierge
On this episode, Kristi shares why it's important to make a website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.
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Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world’s mobile users, and provides critical insight into the remaining billions. The company’s powerful AI and extensive data science deliver identity with a unique combination of speed, accuracy, and global reach. Telesign solutions prevent fraud, secure communications, and enable the digital economy by allowing companies and customers to engage with confidence.
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Guest Bio
Kristi Melani is the CMO at Telesign. Prior to joining Telesign, she led the global Growth Marketing organization at Anaplan, a leader in SaaS enterprise. Kristi brings with her over 27 years of cross functional marketing experience. In addition to Anaplan, she was Vice President of Marketing at Poly, leading a global marketing team across demand generation, messaging, campaign creation, events, ecommerce, web, and digital transformation. Melani holds a Bachelor of Arts in Public Relations from San Jose State University.
Guest Bio
Kristi Melani is the CMO at Telesign. Prior to joining Telesign, she led the global Growth Marketing organization at Anaplan, a leader in SaaS enterprise. Kristi brings with her over 27 years of cross functional marketing experience. In addition to Anaplan, she was Vice President of Marketing at Poly, leading a global marketing team across demand generation, messaging, campaign creation, events, ecommerce, web, and digital transformation. Melani holds a Bachelor of Arts in Public Relations from San Jose State University.
Episode Summary
This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation, and more.
Key Takeaways
- Think of the high-value tasks that you can embed on your website so it's useful and helpful
- Remember that marketing to people, and to use empathy when making decisions
- Defining your brand identity is key in marketing
Quotes
“What are the high-value tasks that you can embed in the website? So that when you do make it there, it's useful and it's helping. I've called it the virtual concierge.” - Krisiti Melani
Episode Highlights
*(03:16) - Segment: Trust Tree
*(04:56) - Kristi’s role at TeleSign
*(10:04) - The power of people based marketing
*(13:43) - Segment: The Playbook
*(16:02) - Creating thought leadership
*(20:24) - Making your website feel like a virtual concierge
*(33:12) - Segment: The Dust Up
*(36:34) - Segment: Quick Hits
Episodes Transcript
- Think of the high-value tasks that you can embed on your website so it's useful and helpful
- Remember that marketing to people, and to use empathy when making decisions
- Defining your brand identity is key in marketing
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