Preparing for the Future of Content
On this episode, Jason shares insights on the future of content, benefits of long-term thinking, and having intention behind the content you create.
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Metadata.io frees B2B marketers from technical, mundane, and repetitive tasks to spend more time on high-value work like strategy and creativity. It provides a closed-loop account based marketing solution that amplifies the marketing campaigns with the opt-in leads.The company provides its users with prospect database through over 150 data signals to provide easy-to-implement micro-targeting strategies to handle their customers.The platform combines Big Data, artificial intelligence and multivariate execution in the lead generation process.
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Guest Bio
Jason Widup is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust. He’s known for his MarTech knowledge, intelligent solutions, unrelenting support, and high accountability. He has a broad range of experience managing the people, processes, and technologies that enable great, modern marketing. He continues to be a passionate MarTech practitioner and learner, and enjoys delivering presentations on a wide range of topics.
Guest Bio
Jason Widup is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust. He’s known for his MarTech knowledge, intelligent solutions, unrelenting support, and high accountability. He has a broad range of experience managing the people, processes, and technologies that enable great, modern marketing. He continues to be a passionate MarTech practitioner and learner, and enjoys delivering presentations on a wide range of topics.
Episode Summary
This episode features an interview with Jason Widup, VP of Marketing at Metadata.io. Metadata.io provides a closed-loop account-based marketing solution that amplifies marketing campaigns with opt-in leads. Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.
Key Takeaways
- Create content that actually would help marketers do their job better agnostic of any tools that they own
- Focus on the B2B marketer, who are either today in our shoes, or will be in our shoes and looking for help in the future
- Create a media entity that can stand on its own and that people would actually, want to participate in it, get value from
Quotes
“Let’s create almost a media entity that can stand on its own and that people would actually, want to participate in it, get value from, and read. The strategic thinking was if we do that well, people will come to our content and they’ll think, this is smart, this is actually helping me do my job." - Jason Widup
Episode Highlights
*(02:47) - Jason’s role at Metadata.io
*(04:05) - Segment: Trust Tree
*(08:52) - Creating a media entity
*(16:45) - What product demos can do for brands
*(21:06) - Segment: The Playbook
*(24:53) - The benefits of long-term marketing
*(31:35) - Segment: The Dust Up
*(34:15) - Segment: Quick Hits
Episodes Transcript
- Create content that actually would help marketers do their job better agnostic of any tools that they own
- Focus on the B2B marketer, who are either today in our shoes, or will be in our shoes and looking for help in the future
- Create a media entity that can stand on its own and that people would actually, want to participate in it, get value from
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