Why it Pays to Listen
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Unlike cloud security posture offerings, Bionic provides visibility into the application layer to help organizations manage the security posture of applications in production. CI/CD adoption means production can change hourly, making it hard to manage the drift, security, and compliance of cloud applications. Bionic allows teams to automate the way they detect and prioritize risk, with complete transparency into what applications are doing in any environment, at any time.
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Guest Bio
Liam Barnes is currently Head of Demand Gen at Bionic, a platform that allows teams to automate the way they detect and prioritize risk, with complete transparency into what applications are doing. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns. He has his own demand generation-focused newsletter called "Everyday Demand Generation" where he analyzes the day-to-day tactics that make demand gen professionals successful. His prior roles consisted of SEO Specialist, Management, and Analyst positions before he transitioned over into Demand Gen. Liam received his Bachelor of Science in Biology from Chapman University and his Master of Business Administration from W. P. Carey School of Business.
Guest Bio
Liam Barnes is currently Head of Demand Gen at Bionic, a platform that allows teams to automate the way they detect and prioritize risk, with complete transparency into what applications are doing. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns. He has his own demand generation-focused newsletter called "Everyday Demand Generation" where he analyzes the day-to-day tactics that make demand gen professionals successful. His prior roles consisted of SEO Specialist, Management, and Analyst positions before he transitioned over into Demand Gen. Liam received his Bachelor of Science in Biology from Chapman University and his Master of Business Administration from W. P. Carey School of Business.
Episode Summary
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
Key Takeaways
- People want to be treated like humans instead of treated like another step in the sequence
- Before you create any piece of content, have conversations with the people that you're selling to, and make sure it resonates with them
- Find ways to communicate with your customer to show them the platform, and showcase your value
Quotes
“People just wanna be treated like humans instead of treated like another step in the sequence.” - Liam Barnes, Bionic
Episode Highlights
*(02:37) - Liam’s role at Bionic
*(03:11) - Segment: Trust Tree
*(09:42) - Why it pays to listen
*(11:01) - Segment: The Playbook
*(13:24) - How to use content mapping to resonate with your buyer
*(27:08) - Showcase the the value of your platform.
*(29:07) - Segment: The Dust Up
*(31:44) - Segment: Quick Hits
Episodes Transcript
- People want to be treated like humans instead of treated like another step in the sequence
- Before you create any piece of content, have conversations with the people that you're selling to, and make sure it resonates with them
- Find ways to communicate with your customer to show them the platform, and showcase your value
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