Right now, leaving pipeline on the table is not an option. Learn from Qualified’s own powerhouse Inbound Sales team how they drive pipeline using the Pipeline Cloud.
Using Live View, watch each visitor’s website behavior to understand what’s important to them before starting a conversation.
A known visitor who was Director of Marketing Ops clicked through to the Salesloft integration page and began slowly scrolling.
Brent sent a chat letting him know that he was available as a resource to help him better understand the Qualified for Salesloft integration specifics.
The visitor had a few detailed, technical questions, so Brent suggested a call. They jumped on a video call to discuss and scheduled a custom demo right after.
Understand which accounts are in research mode and see what they’ve been browsing on your site. Use that intel to start a conversation.
A visitor from a target account arrived on the site and Feh could see the account was On Fire in Signals with a lot of on site activity.
Feh looked at the Visitor 360 timeline and saw that the visitor recently viewed an ABM -focused webinar and our Conversational ABM page.
Feh pounced saying she was there to answer questions on Qualified’s Conversational ABM solution. William immediately replied, and booked intro call.
Use a fun pop culture reference or playful challenge to capture a prospects attention and drive them to the website.
Jared challenged a prospect to a game of Wordle. If she won, she got free lunch, if not, they booked an intro call. She clicked through his email to play.
She guessed the word correctly via chat. Along with some friendly banter and establishing rapport, her curiosity about the product was piqued as well.
She expressed interest in learning more about Qualified and booked an intro call with Jared and her account’s assigned AE. A win-win.
Show you’re human by greeting prospects who click through your email with a smile and a wave using Qualified Video.
Ben outbounded to a prospect at one of his target accounts. When she clicked on the link, Ben got a voice alert that she’d clicked through his email.
Ben sent a chat, but using Live View, he saw her hover over the chat but she didn’t respond. He decided to turn on Qualified Video and greet her with a smile and wave.
She immediately engaged and said she’d never had a website experience like that before and wanted to know how it worked! They got a meeting booked for later that week.
Use a personalized “Friendly Wager” around your prospects’ alma mater to stand out and earn a meeting.
To draft a personalized email to a target prospect, Robert, Jared searched for a stand-out detail on LinkedIn. He saw that Robert was a University of Michigan alumni and football fan.
Jared sent Robert a “Friendly Wager.” If Purdue won the upcoming game, Robert would take a call with Qualified. If Michigan won, Jared would send him some Michigan football swag.
Robert clicked through his email and Jared pounced, asking if he’s up for the wager. He responded saying he loved the creative approach and would take the meeting regardless.
See which ads prospects click through to gauge what they are interested in and frame the conversation.
Nick saw a visitor in the High Intent Paid Ads stream who clicked on a Google Search ad. He could see she had searched for ”conversational selling”.
Using the info from Qualified for Advertising, Nick crafted a message referencing her specific google search, asking if she wanted to learn more about Conversational Selling products.
The prospect was impressed by how on the nose his message was. After asking a few questions, Nick was able to book an intro call for the following week.
Using Salesforce campaign history, start a conversation based on which of your company’s events prospects have recently attended.
A Marketing Manager who’d attended a Salesforce World Tour event and went to one of Qualified’s sessions visited the website a few days after the event.
Feh saw his campaign history so chatted him with a contextual hook. She asked him how the event was and what his thoughts on Qualified’s session were.
Won over by the specificity of Feh’s message, they proceeded to have a productive conversation that later resulted in a booked meeting via email.
Roll out the red carpet for prospects in open opportunities and “pass” them to their AE for deal acceleration.
A Contact from an Account with an open Opportunity was scrolling the pricing page. Based on their Salesforce history, Brent could see that the Account had received a demo the day before.
Brent pounced, sending a personalized message asking how their demo went with Caroline (AE) and asked if she had any additional questions. Megan quickly engaged.
Megan had a follow up question about pricing. Brent “hot passed” the conversation seamlessly to Caroline without Megan ever leaving the chat, helping progress the deal to the next Stage.
Use chat history to understand why an opportunity was lost and pick up the conversation where it left off.
A Digital Marketing Manager at an account with a closed-lost opportunity from the year prior arrived on the Qualified Conversations product page. Nick saw they had chat history.
Scrolling up, Nick saw before they wanted to implement a conversational solution, but their tech stack, website traffic, and size of their SDR team wasn’t a good fit.
Nick, continuing the conversation, welcomed him back to Qualified. He eagerly booked a meeting indicating they now had the appropriate tech stack, website traffic, and SDR count to continue discussions.
Uncover who is on your site during a demo and blow them away with a personalized message.
A visitor from an account with an open opportunity came to the site. Feh looked at the opportunity in Salesforce and saw the next step was set for a demo with Qualified AE, Henry, at the exact time.
Feh knew this meant the visitor was in the middle of receiving a demo and the visitor was one of the main Champions on the deal.
She greeted the visitor by name and offered assistance. This VIP experience enhanced the quality of the demo and contributed to the deal closing down the line.
Identify unknown visitors by triangulating their location, company, and role in a matter of moments.
Ben got an alert that a visitor from a target account was on the site. Using the Qualified reverse IP lookup feature he knew which account the visitor was from and their location.
Ben used LinkedIn to find an employee working at that account in Salt Lake City. He discovered a VP of Marketing based there and asked her to confirm if his guess was correct.
Wanting to know how he knew that information, she asked if he could show her how the product worked and booked their first call of the opportunity.