Inside the Ohana: The Value of Going for Growth
Bala Balabaskaran discusses crafting automation for Salesforce's expansion, shares growth insights, and his journey to Co-Founder & CTO at Fullcast.io.
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Fullcast is the only go-to-market (GTM) planning platform that seamlessly connects your GTM planning activities with your tactical sales operations. It allows you to continuously update your strategy and deploy changes instantly.
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Guest Bio
Bala is a seasoned Technology Entrepreneur and Architect with a strong background in large-scale technical architecture. He is an executive with technology management experience in building world-class software engineering and operations organizations. Able to adapt and thrive in a start-up environment or a Fortune 500 company.
Guest Bio
Bala is a seasoned Technology Entrepreneur and Architect with a strong background in large-scale technical architecture. He is an executive with technology management experience in building world-class software engineering and operations organizations. Able to adapt and thrive in a start-up environment or a Fortune 500 company.
Episode Summary
Bala Balabaskaran shares his firsthand experiences crafting automation solutions that were pivotal to Salesforce's expansion in the 2010s. With Salesforce onboarding 700 representatives annually, Bala, former VP of GTM Technology and Operations at Salesforce, offers invaluable insights on growth strategies. His expertise in this area led him to become the Co-Founder and CTO of Fullcast.io.
Key Takeaways
Quotes
“A lot of it comes from learning in the trenches at Salesforce—all the way from Going for Growth and our Fast Start planning processes. What does it take to get 400 people involved in a planning process? What does it take to deal with bad data? What does it take to deal with sort of effective data commissioning and who gets the right credit at the end of the day?” –Bala Balabaskaran
Episode Highlights
*(02:00) - Ohana Origins: Bala’s introduction to Salesforce
*(11:00) - What does the Ohana mean to Bala?
*(18:00) - What’s Cooking: Bala’s career post-Salesforce
*(24:00) - Future Forecast: What’s in store for the Salesforce ecosystem?
*(28:00) - Advice for aspiring entrepreneurs
*(29:00) - Lightning Round!
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Inside the Ohana
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