Qualified offers an integration with 6sense to help you pull in firmographic information about your website visitors from the start. Using 6sense’s reverse IP lookup, you can quickly see where the visitor is coming from, their company information, segments they belong to, and insights for their product lines.
Connect 6sense to Qualified
To generate a 6sense API token, log in to your 6sense admin account and:
- Click the Settings icon.
- Click the Integrations tile.
- Click All Integrations.
- Click the API Token tile.
- Click Generate New token.
- Enter a Token Name and from the Integrations dropdown menu, select Qualified:
- Click Generate.
- Copy your API Token:
Then log in to your Qualified admin account to connect with 6sense:
- Click the Settings icon.
- In the left panel and below 6sense, click Connection.
- Click Connect to 6sense.
- Enter the 6sense API token you copied earlier.
- Click Connect.
If you ever update your 6sense plan to include additional product lines, such as Buying Intent, Intent Score, or ABM data, you must refresh your 6sense connection with Qualified. Click Refresh on the 6sense connection settings page to update your Qualified connection.
Once you’ve connected, you’re ready to set up your 6sense field layout.
Setup Your 6sense Field Layout
Your 6sense field layout will show on the right-hand side of the Qualified app when your sales reps are interacting or looking at a visitor on your site. You can add or remove fields depending on what’s most important to you.
Visitor Fields
Finally, add 6sense information to your visitor fields to save on the visitor record. Visitor fields are the fields in Qualified where you will store everything you wish to track and know about your website visitors.
Visitor fields contain information you might gather through chatting or talking to a lead directly, the information they might have given you explicitly through a lead form or chatbot or other info that might be pulled from an external system, like 6sense.
- Navigate to Settings > Visitor Fields.
- Select the field you wish to populate with the 6sense data or create a new one.
- Select 6sense as your source.
- Select the data from 6sense, such as company name shown below, that you'd like to store in your visitor field.