Marketing

Take your marketing strategy to the next level with pipeline-generating insights from industry leaders.

Understanding pipeline coverage with Jon Miller, CMO of Demandbase

Pipeline coverage needs are shifting all the time–the status quo of 3x coverage has now expanded to 5x and beyond. We talked with Jon Miller, CMO of Demandbase, to get his take on pipeline coverage and how to keep up with your team's needs.

What is pipeline generation?

Understand what pipeline generation is and how your sales team can use it to improve your sales pipeline and strategy

B2B buyer statistics for 2023: B2B buyer trends

Qualified's B2B buyer statistics for 2023 reveal valuable information on how to approach B2B marketing this year and beyond.

The State of B2B Marketing: Insights and Strategies from Salesforce President & Chairwoman, Sarah Franklin

Learn about the importance of alignment, the power of events, the role of generative AI, and how to stay optimistic in challenging times from Sarah Franklin.

Spring '23 Pipeline Summit Recap

Our Spring '23 Pipeline Summit is in the books! Catch up on all of the incredible insights from the event and stream each session now on Qualified+.

Steal Nick Bennett's content strategy with these 5 considerations

Developing a content framework is key to a successful content marketing strategy. Steal Nick Bennett's framework for relevant, high-impact content.

Building an Inbound Marketing strategy in 2023 with Sarah McConnell

Our VP of Demand Gen, Sarah McConnell, breaks down her framework for building a strong Inbound Marketing strategy in 2023.

Navigating a recession: 5 key strategies from today's top CMOs

Tough times don't last, tough people do. Hear from today's top marketing leaders on how to navigate challenging economic times.

7 lessons we've learned from Demand Gen Visionaries

With Dreamforce just around the corner, we're looking back on the wisdom Salesforce Alumni have passed down on our original podcast, Demand Gen Visionaries.

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