Play: Continue the Conversation- From the Email to the Pounce
In this play, learn how to continue the conversation with a prospect from the email to the pounce seamlessly and without friction.
What is it?
Continue the conversation with your prospect from email to pounce! This means that you should send an outbound email using Salesloft or Outreach and then reference that email in your pounce. Check out the conversation above!
Why does it work?
We want prospects to have a seamless and frictionless buying experience when evaluating our product. Continuing a conversation from one platform to the next feels seamless, conversational, and lowers the barrier to entry for the prospect.
When should you use it?
Use this trick to pounce and continue the conversation with a prospect any time you see that someone has clicked through an outbound email to arrive on your website. For more information on this, check out our play the Qualified 1-2 Punch.
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