Championing Owned Media Experiences for Brands
Learn why Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands.
AudiencePlus™ is pioneering the industry's first owned media software for marketers, enabling companies to build, engage, and monetize an owned audience. We believe that every company is becoming a media company, and are creating software, content, and community to help.
Guest Bio
Anthony Kennada, Co-founder & CEO of AudiencePlus, has an impressive background in marketing and has played pivotal roles in renowned companies like Hopin and Front. Anthony is recognized for his work as the founding CMO of Gainsight. Under his leadership, Anthony and his team pioneered the Customer Success category, introducing a novel business imperative, profession, and software category focused on helping subscription companies achieve sustainable growth through customer obsession.
With a strong emphasis on human-first community building, content marketing, live events, and creative activations, Anthony developed a new playbook for B2B marketing that propelled the growth of the Gainsight brand. This resulted in the company’s remarkable journey from $0 to $100M+ ARR and culminated in its acquisition by Vista Equity at a valuation of $1.1B.
In 2019, Anthony shared his marketing expertise by publishing a book titled “Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love,” released by Wiley. The book quickly gained recognition and became a number-one new release on Amazon.
Throughout his career, Anthony has also lead marketing efforts at Box, LiveOffice, and Symantec. In addition to his role at AudiencePlus, Anthony serves as an investor, advisor, and board member to enterprise software startups across the globe.
Guest Bio
Anthony Kennada, Co-founder & CEO of AudiencePlus, has an impressive background in marketing and has played pivotal roles in renowned companies like Hopin and Front. Anthony is recognized for his work as the founding CMO of Gainsight. Under his leadership, Anthony and his team pioneered the Customer Success category, introducing a novel business imperative, profession, and software category focused on helping subscription companies achieve sustainable growth through customer obsession.
With a strong emphasis on human-first community building, content marketing, live events, and creative activations, Anthony developed a new playbook for B2B marketing that propelled the growth of the Gainsight brand. This resulted in the company’s remarkable journey from $0 to $100M+ ARR and culminated in its acquisition by Vista Equity at a valuation of $1.1B.
In 2019, Anthony shared his marketing expertise by publishing a book titled “Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love,” released by Wiley. The book quickly gained recognition and became a number-one new release on Amazon.
Throughout his career, Anthony has also lead marketing efforts at Box, LiveOffice, and Symantec. In addition to his role at AudiencePlus, Anthony serves as an investor, advisor, and board member to enterprise software startups across the globe.
Episode Summary
This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus.
In this episode, Anthony shares the many benefits of companies distributing content on their own domains, the idea of a more efficient content feedback loop, and how owned media is the way forward.
Key Takeaways
- The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let’s create compelling content and utilize more marketing automation strategies.
- Unearth peer-driven insights. If we can learn from what we’re all doing in real time, we can fundamentally change how we think about how we’re serving the right information to the right people by utilizing our peers through their expertise and insights.
- Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.
Quotes
”You have someone that is opted-in to your content, where we see if they're coming back, what they're watching, what topics they're interested in. Part of the value proposition of what we're trying to offer is, you could get a pretty fast feedback loop on content you're producing today, if you're able to have the data to prove the connection to, to something else." –Anthony Kennada, Co-founder & CEO, AudiencePlus
Episode Highlights
Episodes Transcript
- The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let’s create compelling content and utilize more marketing automation strategies.
- Unearth peer-driven insights. If we can learn from what we’re all doing in real time, we can fundamentally change how we think about how we’re serving the right information to the right people by utilizing our peers through their expertise and insights.
- Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.
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