Enabling Your Marketing Team to Be Bold
Learn why Analisa Dominic, CMO at Opengear, wants you to be bold and daring in your marketing strategy.
Opengear delivers secure, resilient access and automation to critical IT infrastructure, even when the network is down. Provisioning, orchestration and remote management of network devices, through innovative software and appliances, enables technical staff to manage their data centers and remote network locations reliably and efficiently. Opengear’s business continuity solutions are trusted by global organizations across financial, digital communications, retail and manufacturing industries. Opengear was named to the Deloitte Technology Fast 500 list in 2017. The company is headquartered in New Jersey, with R&D centers in Silicon Valley and Brisbane Australia. On Dec 13, 2019, Digi finalized its acquisition of Opengear, bringing together two companies with a deep commitment to providing the best products, software and services that meet the demands of mission-critical networks. Both companies will continue to build and support strong customer relationships. The Opengear staff has joined the Digi team and remains available to serve our loyal customers with its primary office in New Jersey, and manufacturing facility in Utah, R&D operations in Australia and Silicon Valley, and additional sales offices in Europe and Asia.
Guest Bio
Analisa is a Product Management and Marketing Executive with an impeccable record of delivering multimillion-dollar revenues, facilitating sustainable growth and creating market leadership across multiple industries. She has expertise in developing product-based marketing/sales strategies and promotional campaigns that penetrate multiple markets and distribution channels, successfully launch new products and strengthen product positioning.
Her motivational leadership drives a competitive edge by use of multi-functional, international teams to identify and exploit business opportunities and grow double-digit share across B2B and B2C environments, while forging strategic alliances along the way.
Guest Bio
Analisa is a Product Management and Marketing Executive with an impeccable record of delivering multimillion-dollar revenues, facilitating sustainable growth and creating market leadership across multiple industries. She has expertise in developing product-based marketing/sales strategies and promotional campaigns that penetrate multiple markets and distribution channels, successfully launch new products and strengthen product positioning.
Her motivational leadership drives a competitive edge by use of multi-functional, international teams to identify and exploit business opportunities and grow double-digit share across B2B and B2C environments, while forging strategic alliances along the way.
Episode Summary
This episode features an interview with Analisa Dominic, CMO at Opengear, a company that delivers secure, resilient access and automation to critical IT infrastructure, even when the network is down.
In this episode, Analisa shares with us how marketing and sales work as one team at Opengear, the importance of getting clear on your buying persona before setting strategy, and why she put Darth Vader in a photo booth. Analisa also shares her experience being a disruptor in the marketing space and how she enables her team and encourages new CMOs to be bold and different.
Key Takeaways
- Be bold. In order to stand out in the marketing landscape, you have to unabashedly embrace new and unique marketing methods to connect with your customers. Creativity is free.
- Get to a place where your customers love you. When your customers truly love you, they're your best advocates for quality referrals and so much more.
- Remember why you were hired in your marketing role. If you were hired to disrupt the space, then disrupt.
Quotes
“It's really being able to understand the buying persona then creating the strategy. Because if you think you understand the buying persona and you create a strategy, it doesn't matter how good the strategy is, if you're not speaking to them in the right way, in the right times and pulling all those levers, you're never gonna be successful. So, I think there, when you set strategy, it's also important to have that alignment with the sales organization. What's important to you? What are you trying to hit? What are your target customers? Who are gonna be making those decisions, et cetera, et cetera. So it's not just a marketing strategy, it's a business strategy.” –Analisa Dominic, CMO, Opengear
Episode Highlights
*(02:47) - The Trust Tree: Opengear is the silent ninja for all engineers
*(14:46) - The Playbook: Darth Vader in a photo booth
*(33:51) - The Dust Up: Bring all the stories you can
*(37:09) - Quick Hits: Analisa’s Quick Hits
Episodes Transcript
- Be bold. In order to stand out in the marketing landscape, you have to unabashedly embrace new and unique marketing methods to connect with your customers. Creativity is free.
- Get to a place where your customers love you. When your customers truly love you, they're your best advocates for quality referrals and so much more.
- Remember why you were hired in your marketing role. If you were hired to disrupt the space, then disrupt.
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