Sarah McConnell is an experienced demand generation marketer with a strong background in leading successful go-to-market (GTM) teams in the B2B SaaS industry. She has a proven track record of strategizing and executing multi-channel efforts that consistently surpass pipeline and revenue targets. Sarah’s approach is heavily focused on data-driven decision-making, ensuring that every marketing initiative is backed by insightful analytics.

One of Sarah’s key strengths lies in her ability to think strategically on a big-picture level. She excels in annual planning, budgeting, and forging cross-functional partnerships to drive cohesive marketing strategies. However, Sarah doesn’t shy away from diving into the nitty-gritty details and rolling up her sleeves to get the work done. She is skilled in campaign execution, marketing operations and attribution, as well as reporting on key metrics.

With extensive experience in digital marketing, email marketing, account-based marketing (ABM), event and field marketing, content marketing, and marketing operations, Sarah has developed a well-rounded skill set. She has even dabbled in product marketing and customer marketing, achieving considerable success in both areas.

Sarah’s enthusiasm for demand generation shines through in her ability to consistently exceed expectations and drive tangible results. She embraces a comprehensive approach to marketing, leveraging various tactics and channels to create holistic and effective campaigns. With her expertise and resourcefulness, Sarah is committed to helping companies succeed and generate substantial revenue.