The Modern CMO: A Cornerstone of Services and Success
Learn about a new vision of what it means to be a CMO with today’s guest, Jenny Victor, CMO at Epicor.
We’re here for the hard-working businesses that keep the world turning. They’re the companies who make, move, and sell the things we all need. They trust Epicor to help them do business better. Their industries are our industries, and we understand them better than anyone. By working hand-in-hand with our customers, we get to know their business almost as well as they do. Our innovative solution sets are carefully curated to fit their needs, and built to respond flexibly to their fast-changing reality. We accelerate every customer’s ambitions, whether to grow and transform, or simply become more productive and effective. That’s what makes us the essential partners for the world’s most essential businesses.
Guest Bio
Jenny Victor serves as Chief Marketing Officer, overseeing the company’s global marketing strategy, including corporate marketing, field marketing and tele-prospecting. Jenny brings over 20 years of marketing leadership experience, both in corporate and senior-level product environments. Prior to joining Epicor, Jenny served as the Senior Vice President of Marketing at Reciprocity, Inc., a cyber risk startup. Before her role at Reciprocity, Inc., she served as Vice President, Industry, Go-To-Market, and Enablement for OpenText, where she led industry marketing, consumer marketing, technical marketing, and strategic sales enablement in addition to her responsibilities for improving and optimizing go-to-market effectiveness.
Jenny holds an MBA from the Kelley School of Business at Indiana University and a BA in Economics from the University of California, Davis.
Guest Bio
Jenny Victor serves as Chief Marketing Officer, overseeing the company’s global marketing strategy, including corporate marketing, field marketing and tele-prospecting. Jenny brings over 20 years of marketing leadership experience, both in corporate and senior-level product environments. Prior to joining Epicor, Jenny served as the Senior Vice President of Marketing at Reciprocity, Inc., a cyber risk startup. Before her role at Reciprocity, Inc., she served as Vice President, Industry, Go-To-Market, and Enablement for OpenText, where she led industry marketing, consumer marketing, technical marketing, and strategic sales enablement in addition to her responsibilities for improving and optimizing go-to-market effectiveness.
Jenny holds an MBA from the Kelley School of Business at Indiana University and a BA in Economics from the University of California, Davis.
Episode Summary
This episode features an interview with Jenny Victor, CMO at Epicor, a company focused on solutions that help their customers with big-picture inventory management, forecasting, and timely delivery.
In this episode, Jenny shares with us how compelling content should be at the center of all that you do, how consumability is key when reaching prospective customers, and the unique strategies Epicor is employing to stand out in a crowded marketing landscape. Jenny also shares a new vision for what it means to be a CMO in our modern world and what that looks like when it comes to services and customer success.
Key Takeaways
- The role of CMO is evolving. Being a CMO isn’t just about the demand side of things anymore; it’s about impact and driving the business. CMOs are now blending more with the services and success side of the house, which gives marketers a more strategic role in a business.
- Content is king. Content is at the center of everything you do, so it’s something that needs to be constantly invested in. It also needs to be eye-catching, compelling, and consumable above anything else.
- Create space for peer-to-peer experiences. Marketing and sales go hand in hand, so marketers working directly with sales helps to accelerate the sales part of the funnel. Acceleration events, where prospects are brought together with SMEs so everyone can learn more about each other, what everyone does, as well as use cases for products, provides a space for everyone to get on the same page and visualize the same goals.
Quotes
“ I think one of my final thoughts for all the marketers that are listening to this, see if you can find the cool stuff and make it work for you. I think we all want the big hype and we all want the cool stuff. We are fortunate enough to sponsor an F1 car, Alpha Tauri. That is so fun with Drive to Survive. We've done a lot of cool, fun things with it, but we've made it meaningful in the story because Alpha Tauri uses our product to make sure that the car's ready for every race. Those 14,000 parts are where they need them to be. And I think it's being able to find that cool stuff and make it work for you.” ––Jenny Victor, CMO, Epicor
Episode Highlights
*(05:39) - The Trust Tree: The most essential ERP partner to the most essential businesses
*(10:53) - The Playbook: Content is king
*(37:02) - Quick Hits: Jenny’s Quick Hits
Episodes Transcript
- The role of CMO is evolving. Being a CMO isn’t just about the demand side of things anymore; it’s about impact and driving the business. CMOs are now blending more with the services and success side of the house, which gives marketers a more strategic role in a business.
- Content is king. Content is at the center of everything you do, so it’s something that needs to be constantly invested in. It also needs to be eye-catching, compelling, and consumable above anything else.
- Create space for peer-to-peer experiences. Marketing and sales go hand in hand, so marketers working directly with sales helps to accelerate the sales part of the funnel. Acceleration events, where prospects are brought together with SMEs so everyone can learn more about each other, what everyone does, as well as use cases for products, provides a space for everyone to get on the same page and visualize the same goals.
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