Rise of RevOps
/ Episode
19

Fueling Your RevOps Engine

In this episode, we talk to Volney about creating an even playing field across your go-to-market teams, the blocking and tackling of selling, and enhancing your sales velocity.

Templafy is the next-gen document generation platform that automates all business document creation across organizations to activate and protect brands.

Industry
Software Development
Founded
2014
Volney Spalding

Guest Bio

Volney Spalding is the Vice President of Revenue Operations at Templafy, the next-gen document generation platform that automates all business document creation across organizations to drive governance, efficiency, and, ultimately, business results. In his role, Volney drives operations across go-to-market channels to ensure growth and success across Templafy.

With more than 20 years of experience in the SaaS industry, he's gained extensive knowledge across Sales Strategy, Operations, and Enablement, working with organizations such as Salesforce, SAP, Invoca, and more. In addition to his work at Templafy, Volney also teaches a RevOps course with SaaSy Sales Leadership and is an MVP in the Modern Sales Pros community.

Guest Bio

Volney Spalding is the Vice President of Revenue Operations at Templafy, the next-gen document generation platform that automates all business document creation across organizations to drive governance, efficiency, and, ultimately, business results. In his role, Volney drives operations across go-to-market channels to ensure growth and success across Templafy.

With more than 20 years of experience in the SaaS industry, he's gained extensive knowledge across Sales Strategy, Operations, and Enablement, working with organizations such as Salesforce, SAP, Invoca, and more. In addition to his work at Templafy, Volney also teaches a RevOps course with SaaSy Sales Leadership and is an MVP in the Modern Sales Pros community.

Episode Summary

In this episode, we talk to Volney Spalding, Vice President of Revenue Operations at Templafy, about creating an even playing field across your go-to-market teams, the blocking and tackling of selling, and enhancing your sales velocity.

Key Takeaways

  • Invest in your tech stack early 
  • How to enhance your sales velocity 
  • Let the data reveal the true north of your organization

Quotes

“I think a lot of SaaS companies have realized how important it is to have an operational machine supporting the sales effort because consistency across the team, access to data and insights, as well as, as much as we try to maybe hold back on the proliferation of the tools and the tech stack, it's just so important to have people there with some experience that can build with a strategy as opposed to simply, responding to requests in the organization without really knowing what direction to take the entire thing.” -Volney Spalding 

Episode Highlights

**(05:13) - Investing early in the tech stack

**(07:49) - How does Volney organize a revops team?

**(13:30) - RevObstacles 

**(18:45) - RevOops Moments 

**(20:35) - ToolShed 

**(39:50) - Quick Hits

Episodes Transcript

  • Invest in your tech stack early 
  • How to enhance your sales velocity 
  • Let the data reveal the true north of your organization
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