GTM Alignment for a Healthy Pipeline
On this episode, we talk to Art about crafting your RevOps roadmap, the importance of leadership alignment, his RevOps swim lanes.
People.ai delivers the industry's leading revenue operations and intelligence (ROI) platform. Using patented AI technology, it transforms business activity such as email, meetings, and contacts, into account and opportunity management solutions that increase sales rep productivity, accelerate revenue growth, and maximize marketing ROI. Companies such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom rely on People.ai to unlock growth. People.ai stands alone in our ability to harness business activity to unlock growth for our customers. We’ve been awarded 49 patents and have an additional 50+ under review. We’ve also received validation via Gartner’s Hype Cycle for CRM Sales Technology, inclusion in Forrester’s New XX Wave, the Y Combinator Top Companies List, and the Forbes AI 50 list.
Guest Bio
Art is a versatile business leader with global experience leading sales, services, and operations teams through the challenges of scale and strategic change. He has an energetic, hands-on leadership style with a proven track record of establishing and altering organizational momentum for the purpose of building results-orientated high-performing sales, services, and operations teams. Responsibilities and experience include P&L, responsibility for global teams and international operations. Art is a regular speaker and evangelist at customer and corporate public speaking events. He has experience with organizational re-design and KPI-based performance improvements with a focus on sales and customer success services and leadership team experience with businesses from $50 million to $1 billion in annual revenues.
Guest Bio
Art is a versatile business leader with global experience leading sales, services, and operations teams through the challenges of scale and strategic change. He has an energetic, hands-on leadership style with a proven track record of establishing and altering organizational momentum for the purpose of building results-orientated high-performing sales, services, and operations teams. Responsibilities and experience include P&L, responsibility for global teams and international operations. Art is a regular speaker and evangelist at customer and corporate public speaking events. He has experience with organizational re-design and KPI-based performance improvements with a focus on sales and customer success services and leadership team experience with businesses from $50 million to $1 billion in annual revenues.
Episode Summary
In this episode, we talk to Art Harding, Chief Operating Officer at People.ai, about crafting your RevOps roadmap, the importance of leadership alignment, and Art breaks down his RevOps swim lanes for us.
Key Takeaways
- RevOps is a relatively new concept and should be approached with flexibility
- No one in an organization wins or loses alone
- Leadership should be aligned around RevOps first and foremost
Quotes
“I think the RevOps function is a derivative of those two large rocks, right? Like what product or service are we bringing to market? What is the go-to-market motion that best fits our buyers’ buyer journey in the sales cycle, your operating function, really, ironically enough, the most common piece of advice I give rev ops leaders is they should think of themselves as product managers for go-to-market capabilities.”
Episode Highlights
**(01:49) - Art’s intro to rev ops
**(09:00) - Tech spend
**(15:16) - Building your rev ops team
**(21:49) - RevObstacles
**(32:07) - The Tool Shed
**(44:51) - Quick Hits
Episodes Transcript
- RevOps is a relatively new concept and should be approached with flexibility
- No one in an organization wins or loses alone
- Leadership should be aligned around RevOps first and foremost
Recent
Rise of RevOps
Episodes
.svg)
