The 1-2 Punch for Marketing is a key play of the Pipeline Cloud that allows you to greet buyers from a paid ad campaign the very moment that they arrive. Using UTM parameters and experience triggers, sales reps can receive alerts or visitors can receive a contextualize experience that can help them book a meeting on the spot.
To enable the 1-2 Punch for Marketing, connect to your Qualified Success Architect and ask about how to enable Account-Based Advertising and receive live training for your team on how to execute the 1-2 Punch.
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