Now that Dreamforce’s Agenda Builder is officially live, it’s time to get your calendar organized for what’s shaping up to be another action-packed year of learning, growing, and networking. We’ve highlighted some sessions that we’re looking forward to, both in-person and virtual, as well as sessions our very own team members are leading. 

And, of course, what would Dreamforce be without a little fun mixed in? Don’t forget to carve out time for some happy hours and parties. 

Dreamforce Marketing sessions

Marketing Keynote: Deliver Customer Moments that Count

Cookieless future. Tighter budgets. Marketers, we got this — thanks to CDP and Marketing Cloud. See how real-time engagement makes every moment count, so you can build trusted relationships at scale.

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Tech & Media Keynote: The Future of Personalized Experience

Learn from visionary leaders and brands how products that enable personalization, automation, and the unlocking of data lead to increased CLTV, deeper audience engagement, and sustained revenue.

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Breakout: Drive Efficiency by Aligning Sales and Marketing

Disconnected tools make it impossible to align marketing and sales. Learn how Marketing Cloud Account Engagement can help you drive leads to sales, close deals, and showcase marketing impact.

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Breakout: Turn Marketing into a Recession-Proof Competitive Advantage

Get five marketing strategies to work smarter and rise above your competitors — even during economic downturns. We’ll equip you to execute ABM, nail nurture campaigns, and prove your worth.

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Breakout: Make Revenue Teams More Efficient with ABM

How can marketing and sales teams increase their productivity? Learn how account-based strategies and marketing automation can help drive efficiency, automate efforts at scale, and reduce costs.

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Qualified Dreamforce sessions

Breakout: How Carta Generated $4M in Pipeline in Just Two Months

Join this session to learn how Sales Cloud customer Carta used the Pipeline Cloud to connect its website to Salesforce, instantly meet with buyers, and generate $4M in the pipeline in just 2 months.

Sean Whitelely, Founder, Qualified

Sarah McConnell, VP, Demand Generation, Qualified

Anna Cetrella, Director, Sales Development, Carta

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Theater Session: How Demand Gen Teams Grow Pipeline with the Pipeline Cloud

The key to more pipeline? Higher conversion rates. Learn how Pipeline Cloud connects your website to Salesforce so your sales reps can meet qualified buyers in real time and boost web conversions.

Sarah McConnell, VP Demand Generation

Crystal Reitmeir, Director of Product Marketing

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Keynote: Be a Trailblazer in the Salesforce Ecosystem

Learn how to build a successful career, community, and company with Salesforce. Watch live Trailhead, Trailblazer Community, and AppExchange demos, hear from fellow Trailblazers, and make connections.

Kraig Swensrud, Founder & CEO, Qualified

Sarah Caporusso, Senior Director, Product Marketing, Salesforce

Leah McGowen-Hare, SVP, Trailblazer Community, Salesforce

Ann Weeby, SVP, Trailhead, Salesforce

Monica Girolami, VP, Product & Community Marketing, AppExchange, Salesforce

Shakil Kamran, Salesforce Growth Manager, Formstack

Kieren Jameson, Senior Director, Product Management, Salesforce

Tiffany Spencer, Founder & CEO, Tech Forward

Jenh Vo, Associate Consultant, Slalom

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Theater Session: How Adecco Turned Its Website into a Pipe Gen Machine

Learn how Adecco used Pipeline Cloud to engage qualified buyers in real time conversations, right on the website. The result: $37M in sourced pipeline in just two months.

Maura Rivera, CMO, Qualified

Melissa Phillips, Head of Marketing US, Adecco

Katie O’Neil, Director of Customer Success, Qualified

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Virtual sessions

Dreamforce Main Keynote

Sep 20, 4:00 PM - 5:30 PM

Join Co-CEOs Marc Benioff and Bret Taylor along with special guests!

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Sales Hour: Bringing the Sales Reengagement Playbook to Life

Sep 20, 6:00 PM - 7:00 PM

Hear from a panel of sales experts on what it means to reengage sales teams in challenging times — driving the customer experience and efficient growth.

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Marketing Hour: Behind the Moment with Marketing Experts

Sep 21, 5:00 PM - 6:00 PM

Every moment counts — but what does that look like for YOUR brand? Join marketing experts to learn about the how and why of every marketing moment.

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Build the Future with Salesforce Well-Architected

Sep 21, 6:00 PM - 7:00 PM

Join Parker Harris and special guests to see how architects build trusted, easy, and adaptable solutions on Salesforce Customer 360.

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In-person events 

Marketers Welcome Bash (9/19)

Start your week on a good note at an epic bash designed to bring marketers together in style. Joins Sercante at the Marketers Welcome Bash to meet marketers like you, make friends to enjoy the week with, and say ‘cheers’ to a fun-filled Dreamforce.

Details: 4pm – 8pm, The Pink Elephant Alibi

Registration

Ice, Ice Breaker Happy Hour (9/19)

After a busy travel day, break the Dreamforce ice with the teams from Introhive and Uncommon Purpose. You won’t just make great connections at the Ice, Ice Breaker Happy Hour, you’ll do some good too – we’ll make a donation on behalf of every attendee.

Details: 5pm – 7pm, The Bottle Club Pub

Registration

DevOps, Drinks & Dreamforce (9/20)

Copado is hosting their DevOps, Drinks & Dreamforce party at Hotel Zetta, just a few blocks from the Moscone Centre. This is a celebration of 20 years of Dreamforce, alongside hot and cold appetizers, and live music.

Details: 5:30pm – 8:30pm, Hotel Zetta

Registration

A Night Of Enchantment

Everyone’s going to be talking about this enchanted Dreamforce party, so register and get it in your calendar now. The epic bash includes a live DJ, mouth-watering hors d’oeuvres, memorable activities and prizes, and exclusive VIP experiences.

Details: 7pm – 11pm, Temple Nightclub

Sercante (Salesforce / Pardot ISV, Salesforce Ventures Funded, Qualified Customer)

Registration

Coffee + Connect (9/21)

Join FormAssembly team members for Coffee & Connect where you’ll have the exclusive opportunity to meet our data collection experts, mingle with other FormAssembly users, and enjoy a complimentary breakfast.

Details: 7.30am – 10am, Wine Down SF

Registration

Dreamfest Happy Hour

Before making your way over to Dreamfest, join Odaseva, WithSecure, and AppOmni for drinks and food. Visit with new and old friends in the historic Hearst building which features the ambience of California’s famous printing and newspaper legacy.

Details: 5pm – 7pm, Local Edition

No registration

OwnBackup @ B Restauraunt

OwnBackup will be taking over B Restauraunt from Tuesday 20th – Thursday 22nd at 720 Howard St. Check out the details using the following link, where you can also enter a raffle to win a Yeti cooler!

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