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Here at Qualified, we’re looking to disrupt the modern pipeline generation process by giving marketing and sales leaders a newer, faster way to grow pipeline.
Qualified helps companies generate pipeline faster by tapping into your greatest asset–your website–to identify your most valuable visitors, instantly start sales conversations, convert outbound and advertising traffic, and uncover signals of buying intent.
The Pipeline Cloud is purpose-built for Salesforce. We're the only pipeline generation platform product to run natively on their platform. Salesforce is in our DNA. We’re led by former Salesforce executives and funded by Salesforce Ventures, everything we do is powered by Salesforce’s visionary thinking and passion for innovation. It’s no wonder why we’re #1 on the Salesforce AppExchange!
The real reason we stand out in the crowd? We’re obsessed with customer success. No other pipeline generation platform comes with the top-tier service our Qualified Success Architects provide. We’ll let our customers do the talking—check out our 250+ 5-star AppExchange reviews and over 500 5-star G2 reviews.
Qualified allows us to leverage our full techstack to create and deliver high ROI. We realized a 564% growth in chats.
We implemented in three weeks across two sites, in two languages, and on the first day booked twice as many meetings as we had the entire previous 90 days.
We’re on a mission to change how companies generate pipeline. Here at Qualified, we’re looking to disrupt the modern pipeline generation process by giving marketing and sales leaders a newer, faster way to grow pipeline.
Why? Because the old B2B pipeline generation process is broken. Every company drives traffic to one place: their corporate website. Until now, companies have had no way of knowing who’s on their site, and no way of meeting with their best buyers, instantly. Qualified facilitates instant sales conversations—one click to chat, voice, and video—to unlock an entirely new pipeline generation channel.
We’re a team of hard-working people, families, pets, and fun. We love getting together online, in person at the gym, or over a beer and pizza. We love gamers, sports freaks, bookworms, and bicyclists. You should come to work in whatever way that helps you succeed while smiling as much as possible.
We’re all in this together with one shared goal: grow the business. We work as a team, we win as a team. We collaborate, strategize, and brainstorm across departments to deliver A+ work.
We’re defining a new category and have fierce competition. Fast-paced innovation is the name of the game.
We look forward. We reimagine. We throw out new ideas. We test things. We move quickly. We challenge the norm.
We believe we are the team to win it all.
We’re all in this together with a shared goal: grow the business and each other. Work as a team, win as a team. Collaborate and strategize across departments to deliver A+ work. We are bold thought leaders that value creating sense of beloging for all and celebrating our wins, big or small.
Prioritize the customer above everything else. Build a product that our customers love. Establish ourselves as their trusted advisor and do “Whatever it takes” to make them successful and prove the ROI. Only when our customers win do we win.
We’re defining a new category and we have fierce competition. Fast-paced innovation is the name of the game. We look forward. We reimagine. We throw out new ideas. We test things. We move quickly. We challenge the norm. We don’t settle for status quo.
As the Qualified Marketing Design Team, it’s our responsibility to clearly communicate the benefits of our product in creative and engaging ways. We believe design is a key differentiator. Through creative and meticulous design execution, we build trust with our customers and prospects.
Our work represents Qualified as a company. The experiences that we create help shape how people view us. We ask the right questions, understand the problem, deliver ideas, care for the details, and we keep our customers and prospects at the center of our work. We care about the work we do.
The primary Qualified brand mark is composed of our Fireball and a logotype set in Verlag. It comes in two arrangements: horizontal and vertical. The horizontal version is our primary logo and the vertical one is the secondary. Use whichever suits your layout best, just make sure to leave plenty of space around the logo and don't distort the dimensions.
The white space around the logo equals at least the height of the fireball icon. The logo shouldn’t feel cramped or cluttered.
Here are a few examples of what you should avoid when using the Qualified logo.
Typography is a vitally important tool within the Qualified brand. It helps us convert important messages, establishes visual hierarchy, and keeps us consistent across everything we do.
Sharp Sans is the primary brand font. It is used for all headlines on the websites and on marketing collateral.
Inter is used for all product UI both in-app and when mocking up the app in the marketing collateral
Our color system builds on the recognition of the Qualified brand. It supports the purpose of the content, ensures accessible text, communicates things like hierarchy, interactive states, and the difference between distinct elements.
Teal is our primary color mostly used for CTAs.
Our secondary colors are defined from the Pipeline Cloud graphic. We use our secondary colors when marketing specific sections of the Pipeline Cloud.
Mostly used for borders or backgrounds, our gray color palette compliments our main colors and helps us maintain a clean visual aesthetic.
When emphasizing the Salesforce and Qualified partnership, usage of the colors below is allowed.
Consistent spacing creates visual balance that makes the user interface easier to scan. All spacing for components and typography is done in increments of 8 pixels.
We use a 12 column responsive layout grid that adapts to screen size and orientation, ensuring consistency across layouts.
We seek to create a strong and consistent visual presence across the board with imagery and photography that feels human, relatable, and trusted.
We use photography to elevate our messaging and turn complex product features into easy and approachable visuals. Always use high-quality photography with minimalist styling that matches our visual aesthetic. Diversity and inclusion is part of our core values, so it's important to select models that prioritize inclusivity.
We produce nothing less than pixel-perfect graphics to show off our product UI. Product photography should be sharp, clear, and free from any unnecessary distractions. We should always feature models that reflect our commitment to inclusivity.
Our product is purpose-built for Salesforce, which makes sense–our executive leadership team has Salesforce in their DNA. With over two decades of experience in the Salesforce ecosystem, there's no better leadership team to build and scale the #1 pipeline generation platform for Sales Cloud customers.
Download high-resolution photos for articles and speaking opportunities.
Kraig is the founder & CEO at Qualified. Previously, Kraig was the Founder of GetFeedback. Before that, Kraig served as CMO of Salesforce where he was responsible for driving the global corporate and product marketing functions, leading a team that drove Salesforce into hypergrowth.
Sean runs the Solutions Engineering team at Qualified. Previous to Qualified, Sean was the CEO of GetFeedback, an online-survey solution and the #1-rated survey application for Salesforce. Before that, Sean was senior vice president and general manager at Salesforce.
Bing serves as Qualified’s Chief Product Officer. Previous to Qualified, Bing founded GetFeedback alongside Kraig, Sean, and Gopal, and he spent 7 years building product at Salesforce.
Gopal is the Chief Technology Officer at Qualified. Gopal has spent the better part of his career building leading technologies from the ground up. Gopal founded GetFeedback with Kraig, Sean, and Bing after building product at Salesforce.
Maura serves as the Chief Marketing Officer at Qualified, the #1 pipeline generation platform for Salesforce. Prior to Qualified, Maura spent time leading marketing teams at GetFeedback, Campaign Monitor, and Salesforce.
Dan is Qualified’s Chief Customer Officer. Before joining the team, Dan spent 13 years at Salesforce championing customers and product innovation.
Eric is the Chief Operating Officer at Qualified. In his 20+ years of experience, Eric has been involved in building, growing, and scaling some of the world’s most reputable brands in the ecosystem.
Robert joined the Qualified leadership team as Chief Revenue Officer after an 18 year run at Salesforce. Robert was employee #60 at Salesforce… and #60 at Qualified.
We love bookworms, sports fanatics, and bicyclists alike. We work as a team, win as a team, and align on one common goal: grow the business. We collaborate, strategize, and brainstorm across departments to deliver top-tier work and have plenty of fun in the process. There's a reason we've been named The Best Place to Work in the Bay Area for a few years running.
We have a diverse library of keynotes and demo videos showcasing our product and best practices. Below we listed some examples but feel free to visit Qualified+ for more content.
Kristin Hersant Explains How Groove Increased Influenced & Sourced ROI with Qualified
Melissa Phillips Shares How Adecco Leverages Qualified to Generate Pipeline & Revenue
Scott Holden Shares How ThoughtSpot Increases Pipeline & Revenue with Qualified
Anna Centrella Shares How Carta Increases Pipeline with Qualified
Thanks for your interest in Qualified! Please take a moment to review our brand guidelines, press kit, and media assets. Any media inquiries can be submitted to press@qualified.com, or just chat with our team and they'll get you to the right person.
Qualified is the pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified is ranked #1 on the Salesforce AppExchange and is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.
These graphics are proprietary and protected under intellectual property laws, so please use them according to our style guide.
Display our graphics or logos in a way that implies a relationship, affiliation, or endorsement by Qualified.
Alter these graphics in any way or combine them with other graphics without consent from our team.
If you have any questions or need guidance when using our graphics and imagery, we’re always happy to help—drop a line to press@qualified.com.
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