Meet the Pipeline Cloud for

Marketing

Grow pipeline faster than ever before with a revolutionary new set of technologies and processes designed for modern B2B buyers.

CONTACT US
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Scott Holden
CMO
Lisa Garvey
VP of Marketing
Lisa Garvey
VP of Marketing
Scott Holden
CMO

Meet the Pipeline Cloud for Marketing

Grow pipeline faster than ever before with a revolutionary new set of technologies and processes designed for modern B2B buyers.

CONTACT US
Watch a Demo
Scott Holden
CMO, ThoughtSpot
Scott Leatherman
CMO, Veritone, Inc.
Lisa Garvey
VP of Marketing,
Forward Networks

The world's greatest marketers drive pipeline with the Pipeline Cloud

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Qualified customers drive undeniable marketing ROI

$5.5M
Sourced pipeline
42X
Sourced revenue ROI
$1.3M
Sourced revenue
Average across all Qualified customers trailing 12 months
What is the Pipeline Cloud For Marketing?

The modern way B2B marketers generate pipeline

The Pipeline Cloud for Marketing is a tried-and-true strategy designed to help CMOs and demand generation leaders maximize ROI on ad spend and generate more pipeline from their most prized asset - their corporate website. Gone are the days of one-size-fits all forms.

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Pipeline Cloud Fan

Generate 10X more pipeline from your website

Deliver a VIP website experience that converts

Know when your target accounts land on your site, then roll out the red carpet. Send personalized messages referencing their name and company, past conversations, and content they’ve browsed.

Supercharge website-driven pipeline

Make your website work for you. Give your most qualified buyers the option to instantly meet with sales and easily book meetings. More conversations equals more closed pipeline.

Maximize your digital advertisement spend

Target high-intent buyers with search and display ads. Then, engage paid traffic with timely, contextual conversations, helping you convert more visitors and maximize ad spend.

Adecco has generated $57M in pipeline, $24M in revenue, and achieved 46,000% ROI with the Pipeline Cloud.

Melissa Robinson Phillips
Head of Marketing

With the Pipeline Cloud, we've generated $13M in pipeline and $2M in revenue. Unbelievable!

Scott Holden
CMO

Since deploying Qualified, we’ve seen $5.3M in pipeline sourced and have achieved a 1,389% ROI. Unbelievable!

Sophie Winter
Global Head of Revenue Marketing

With the Pipeline Cloud, we're seeing better conversion of website traffic into actual opportunities. As a result, we've generated $2.3M in pipeline and achieved 1,445% ROI.

Hannah Viernes
VP of Marketing

The Pipeline Cloud for Marketing in Action

The 1-2 Punch for Marketing

Start relevant, personalized sales conversations with prospects who click through your digital ads. This strategy results in a 15% conversation rate.

Use paid ads to reach target audiences and drive inbound traffic to your site.

Knowing which ad brought a buyer to your site, you can welcome them with a tailored greeting.

Use paid ads to reach target audiences and drive inbound traffic to your site.

Knowing which ad brought a buyer to your site, you can welcome them with a tailored greeting.

The Trifecta for Marketing

Use buyer intent data to determine which accounts are showing high purchase intent. Then, serve these VIP buyers targeted ads, driving them back to your site, for a contextual conversation that converts. This strategy results in 25% more conversations.

Harness buyer intent data to identify the accounts that are in market and most likely to buy.

Target high-intent accounts with tailored adds to stay top-of mind and drive buyers back to your site.

Greet targeted buyers with a custom message that’s both relevant and contextual to the ad.

Harness buyer intent data to identify the accounts that are in market and most likely to buy.

Target high-intent accounts with tailored adds to stay top-of mind and drive buyers back to your site.

Greet targeted buyers with a custom message that’s both relevant and contextual to the ad.

Pipeline Cloud for Marketing Resources

Become a Pipeline Cloud expert today

Playbook

Pipeline Cloud Playbook

The Pipeline Cloud generates more pipeline for modern revenue teams, faster. Discover five key plays to put the Pipeline Cloud into action.
Book

Welcome to the Pipeline Cloud

Learn what the Pipeline Cloud is, the technology and motion behind it, the teams that best benefit from it, and how to leverage it at your organization.
Webinar

The 5 Pillars of the Pipeline Cloud

Learn the 5 pillars of the Pipeline Cloud that are guaranteed to generate more pipeline for modern revenue teams.
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Get started with the Pipeline Cloud for Marketing today

See how the #1 pipeline generation platform for Salesforce can help you grow pipeline.
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