Building Opportunity with Partner Marketing
On this episode, Genelle shares her insights into opportunities with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.
.png){kind=logo}
Bloomreach is the world’s #1 Commerce Experience Cloud. Bloomreach empowers brands to deliver customer experiences so personalized, they feel like magic.Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
.jpg)
Guest Bio
Genelle Kunst is a global business leader with 15+ years of success in guiding high-growth organizations through periods of rapid growth and transformation, and building and scaling world-class marketing organizations.She has a track record of leading go-to-market strategies that increase brand visibility, support scalable growth, and drive global expansion within hyper-competitive markets.Her marketing career spans three Fortune 500 tech companies (Adobe, Oracle, and Sony) in addition to several mid-sized companies (dotdigital and Magento). She is a fierce advocate for workplace diversity, equity, inclusion, and belonging, and proudly serves as the executive sponsor for dotdigital's inaugural DEI group.
Guest Bio
Genelle Kunst is a global business leader with 15+ years of success in guiding high-growth organizations through periods of rapid growth and transformation, and building and scaling world-class marketing organizations.She has a track record of leading go-to-market strategies that increase brand visibility, support scalable growth, and drive global expansion within hyper-competitive markets.Her marketing career spans three Fortune 500 tech companies (Adobe, Oracle, and Sony) in addition to several mid-sized companies (dotdigital and Magento). She is a fierce advocate for workplace diversity, equity, inclusion, and belonging, and proudly serves as the executive sponsor for dotdigital's inaugural DEI group.
Episode Summary
This episode features an interview with Genelle Kunst, VP of Global Marketing at Bloomreach. Bloomreach is the world’s #1 Commerce Experience Cloud, that combines the power of unified customer and product data, with the speed and scale of AI-optimization.
Key Takeaways
- Be crystal clear about what you're trying to accomplish with your partner ecosystem, what they're trying to accomplish with you, and ultimately what impact you're trying to drive
- Building up a partner ecosystem means building out
- Cross-functional alignment with the partner team is really important because they have insight into what is the joint value proposition is with the partner
Quotes
“If you truly want to drive value out of your partner ecosystem, you’ve gotta have some sort of like better together story or some sort of value prop for them to be working with.” - Genelle Kunst, VP of Global Marketing, Bloomreach
Episode Highlights
*(02:32) - Genelle’s role at Bloomreach
*(03:04) - Segment: Trust Tree
*(08:59) - Segment: The Playbook
*(10:38) - Building opportunity with partner marketing
*(22:46) - Creating a brand community
*(26:14) - Optimizing your website to personalize the customer journey,
*(27:35) - Segment: The Dust Up
Episodes Transcript
- Be crystal clear about what you're trying to accomplish with your partner ecosystem, what they're trying to accomplish with you, and ultimately what impact you're trying to drive
- Building up a partner ecosystem means building out
- Cross-functional alignment with the partner team is really important because they have insight into what is the joint value proposition is with the partner
Recent
Pipeline Visionaries
Episodes
.jpg)
.jpg)
.jpg)
.jpg)
.svg)
