Mastering Brand Momentum
On this episode, Leslie shares insights into mastering brand momentum, the role of your website, and why marketing needs to be data-driven.
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Ironclad is the world’s #1 Contract Lifecycle Management platform. Ironclad is the simple, secure way to create and collaborate on contracts, giving users a modern, all-in-one, customizable experience. Leading innovators use Ironclad to collaborate and negotiate on contracts, accelerate contracting while maintaining compliance. It’s the only platform flexible enough to handle every type of contract workflow: sales agreements, HR agreements, complex NDAs, and more. Ironclad’s innovation and work culture has been recognized by Forbes’ 50 Most Promising AI Companies in 2021, Fortune’s Best Small & Medium Workplaces 2021, One of 25 Highest-Rated Cloud Computing Company Employers by Battery Ventures and Glassdoor, Fast Company’s 2020 Best Workplaces for Innovators, Glassdoor’s best Machine Learning startup, Enterprise Tech 30 List.
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Guest Bio
Leslie Henthorn Howard is the CMO of Ironclad. With over 16 years experience in the tech space, she has in-depth experience as well as held multiple leadership roles in Marketing, Partnerships, and Go-to-Market Program Management. With proven success over the last 8 years at Twilio in building worldwide marketing programs; from large scale events, campaigns, and partner programs, to delivering high-impact sales and partner training programs in her 7 years at Cisco - she is a leader that loves a challenge and building strong teams. From strategy to execution she cares deeply about how her team supports strategic business initiatives, and loves to be a part of what drives company awareness, interest, pipeline and deal acceleration. Leslie is also a great speaker, mentor, and trainer.
Guest Bio
Leslie Henthorn Howard is the CMO of Ironclad. With over 16 years experience in the tech space, she has in-depth experience as well as held multiple leadership roles in Marketing, Partnerships, and Go-to-Market Program Management. With proven success over the last 8 years at Twilio in building worldwide marketing programs; from large scale events, campaigns, and partner programs, to delivering high-impact sales and partner training programs in her 7 years at Cisco - she is a leader that loves a challenge and building strong teams. From strategy to execution she cares deeply about how her team supports strategic business initiatives, and loves to be a part of what drives company awareness, interest, pipeline and deal acceleration. Leslie is also a great speaker, mentor, and trainer.
Episode Summary
This episode features an interview with Leslie Henthorn, CMO at Ironclad. Ironclad is the world’s #1 Contract Lifecycle Management platform and provides a simple, secure way to create and collaborate on contracts. Leslie has over 16 years of experience and has held multiple leadership roles in marketing, partnerships, and go-to-market program management.
Key Takeaways
- Get as much data as you can, then think about your strategy from that perspective
- Brand is momentum and if you’re building that momentum and getting it aligned, that’s going to be more successful long term
- Think about the story of your website and how it guides the customer journey
Quotes
“When it comes to brand don’t just think about what you’re super close to. Think about the rest of the world, and where are you there.” - Leslie Henthorn, CMO, Ironclad
Episode Highlights
*(02:43) -Leslie’’s role at Ironclad
*(07:24) - Segment: Trust Tree
*(14:46) - Mastering brand momentum
*(20:59) - Segment: The Playbook
*(23:59) - Why marketing needs to be data driven
*(27:33) - The role of your website in guding the customer journey
*(33:17) - Segment: The Dust Up
*(33:49) - Segment: Quick Hits
Episodes Transcript
- Get as much data as you can, then think about your strategy from that perspective
- Brand is momentum and if you’re building that momentum and getting it aligned, that’s going to be more successful long term
- Think about the story of your website and how it guides the customer journey
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