Creating the Ultimate Unified Digital Experience for Customers
Don’t miss this conversation with Jacqueline Woods, CMO at Teradata, where she shares with us her insights around utilizing data to create unified, frictionless customer experiences.
Teradata is the connected multi-cloud data platform for enterprise analytics, solving data challenges from start to scale. Only Teradata gives you the flexibility to handle the massive and mixed data workloads of the future, today—making your data easier to consume everywhere, with no added risk. Our open approach embraces the modern ecosystem to create a seamless experience for ingestion, exploration, development, and operationalization. We’ve created the fastest path to analytics in the cloud at scale at the lowest risk. Our experience working with thousands of customers and partners around the world, across a wide range of verticals and industries, makes us the most effective platform for delivering business outcomes and unlocking unlimited value by turning data into your greatest asset.
Guest Bio
Jacqueline Woods is Teradata’s Chief Marketing Officer (CMO) and a member of the company’s Executive Leadership Team. Woods is the company’s chief storyteller and guides all aspects of marketing and communications, including strategic marketing planning and delivery, advertising, brand and reputation management, digital and social properties, as well as customer generation, influencer marketing, public relations, industry relations, events, corporate communications and creating enriching customer experiences.
Woods is a results-driven technology and marketing executive known for leading corporate transformations and leveraging modern marketing approaches that utilize data and insights to accelerate business outcomes. Recognized for her track record in successfully growing businesses, Woods’ experience covers both business-to-business and business-to-consumer initiatives.
Woods joined Teradata from NielsenIQ where she was a member of the executive leadership team and Global Chief Marketing & Communications Officer, leading the revitalization of the company’s brand, image, and perception. Previously, Woods was with IBM for nearly 10 years, including as CMO of IBM Global Partner Ecosystem Division, where she focused on building cloud, Data, AI and SaaS strategies. She also led strategy, marketing, communications, and offering management as the CMO of IBM Global Financing. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric. Woods also held roles of increasing responsibility at Oracle for 10 years, as well as leadership roles at Ameritech and GTE.
Woods serves on the Board of Directors for Winnebago Industries and Avaya Holdings Corp., the Board of Trustees for Community Reinvestment Fund USA, and the board of the Greater Fairfield County Foundation, Inc.
Woods holds a BS from the University of California, Davis, and an MBA from the Marshall School of Business, University of Southern California. She is profiled on the list of CMOs to watch in 2022 by the CMO Alliance, a globally renowned collective.
Guest Bio
Jacqueline Woods is Teradata’s Chief Marketing Officer (CMO) and a member of the company’s Executive Leadership Team. Woods is the company’s chief storyteller and guides all aspects of marketing and communications, including strategic marketing planning and delivery, advertising, brand and reputation management, digital and social properties, as well as customer generation, influencer marketing, public relations, industry relations, events, corporate communications and creating enriching customer experiences.
Woods is a results-driven technology and marketing executive known for leading corporate transformations and leveraging modern marketing approaches that utilize data and insights to accelerate business outcomes. Recognized for her track record in successfully growing businesses, Woods’ experience covers both business-to-business and business-to-consumer initiatives.
Woods joined Teradata from NielsenIQ where she was a member of the executive leadership team and Global Chief Marketing & Communications Officer, leading the revitalization of the company’s brand, image, and perception. Previously, Woods was with IBM for nearly 10 years, including as CMO of IBM Global Partner Ecosystem Division, where she focused on building cloud, Data, AI and SaaS strategies. She also led strategy, marketing, communications, and offering management as the CMO of IBM Global Financing. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric. Woods also held roles of increasing responsibility at Oracle for 10 years, as well as leadership roles at Ameritech and GTE.
Woods serves on the Board of Directors for Winnebago Industries and Avaya Holdings Corp., the Board of Trustees for Community Reinvestment Fund USA, and the board of the Greater Fairfield County Foundation, Inc.
Woods holds a BS from the University of California, Davis, and an MBA from the Marshall School of Business, University of Southern California. She is profiled on the list of CMOs to watch in 2022 by the CMO Alliance, a globally renowned collective.
Episode Summary
This episode features an interview with Jacqueline Woods, CMO at Teradata, the connected multi-cloud data platform for enterprise analytics, solving data challenges from start to scale.
In this episode, Jacqueline talks about the new age of personalization, why AI should not be held accountable, and reminds us that data in technology is only as good as the data put into it. Jacqueline also shares how data is like water and paints a picture of her vision for a unified, frictionless customer experience.
Key Takeaways
- Personalization is key. One size does not fit all, so dimensional personalization has become so much more important in recent years. There are greater expectations amongst customers when it comes to their digital experiences and how they engage with companies, and it’s important to be aware of these changes and leverage them in marketing strategies.
- AI isn’t responsible. When we talk about “responsible AI” we have to remember that it cannot be responsible - it’s a technology. So, AI can be trusted, but people need to be responsible. And when people are responsible, they can begin to create an environment of trust for users.
- Prepare for the AI driven enterprise. Teradata’s estimate is that AI will drive most of our experiences by 2030 and a lot of companies feel disorganized in this area. Data is currently extremely siloed, so the first step is to cultivate a connected enterprise.
Quotes
“How do you know you're moving the needle? I mean, when we started this conversation with Forbes, it literally was around the same time last year, and my pitch to them was the following: There are a lot of people that say data is the new oil, data is gold, data is this, and I said, you know, my own belief is that data is like water is because this planet is over 72% water. That is what the earth is comprised of. The usable water that you can use on this planet is 2.5%. Most of that is in glaciers, which means that the real usable fresh water is 3 tenths of 1%. And so when you think about data, and all the data that's out there in the world, about 90% of the data is like data that's duplicated or replicated and how much of the core data is new data and information that you can use? And when you distill it down, it probably is very similar to water where the usable data that you can use, once you filtered it, cleaned it, harmonized it, associated it with the right things is probably less than 2 or 3% and that takes a lot of work. And at the end of the day, our thematic or our core belief is that we believe that people thrive when empowered with the right information. People don't always necessarily use the right information when they get it. But if they had it, and they were able to use it, they would actually be better off.” ––Jacquelyn Woods, CMO, Teradata
Episode Highlights
*(05:06) - The Trust Tree: The cloud has changed marketing forever
*(30:05) - The Playbook: AI needs to be trusted and people need to be responsible
*(46:57) - The Dust Up:
*(49:54) - Quick Hits: Jacqueline’s Quick Hits
Episodes Transcript
- Personalization is key. One size does not fit all, so dimensional personalization has become so much more important in recent years. There are greater expectations amongst customers when it comes to their digital experiences and how they engage with companies, and it’s important to be aware of these changes and leverage them in marketing strategies.
- AI isn’t responsible. When we talk about “responsible AI” we have to remember that it cannot be responsible - it’s a technology. So, AI can be trusted, but people need to be responsible. And when people are responsible, they can begin to create an environment of trust for users.
- Prepare for the AI driven enterprise. Teradata’s estimate is that AI will drive most of our experiences by 2030 and a lot of companies feel disorganized in this area. Data is currently extremely siloed, so the first step is to cultivate a connected enterprise.
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