Qualified Unveils the Pipeline Cloud, Powered by Qualified AI

Qualified unveils the next generation of the Pipeline Cloud with Qualified AI and Qualified Offers, designed to personalize the corporate website and optimize every touchpoint for maximum conversion.

Today, Qualified announces two major innovations that bolster and broaden the power of the Pipeline Cloud — Qualified AI and Qualified Offers.

Qualified AI helps marketers deliver personalized website experiences and engage visitors at scale. A critical piece of the Qualified Pipeline Cloud Platform, Qualified AI is infused into every single product and anchored on four key principles: Recommendation AI, Generative AI, Optimization AI, and Predictive AI.  

Qualified Offers is a new content experience solution that dynamically surfaces relevant marketing offers to each unique buyer on the corporate website then uses machine learning to continuously auto-optimize to the best performers based on visitor engagement and lead capture.

SAN FRANCISCO, August 1, 2023 — Qualified, the pipeline generation platform for B2B corporate websites, today announced two new innovations that bolster and broaden the power of the Pipeline Cloud – Qualified AI and Qualified Offers. The Pipeline Cloud is an entire platform designed to help B2B companies generate pipeline faster, and more efficiently, by turning every website touchpoint into an opportunity for instant conversion. Powered by Qualified AI, the Pipeline Cloud presents a myriad of website converting capabilities, including live chat, chatbots, meeting scheduling, actionable intent data — and now, marketing offers. 

The AI revolution is here and B2B companies must wield this technology to their advantage

When it comes to pipeline generation, the corporate website is the greatest asset available to sales and marketing teams. They spend time and money driving large volumes of traffic to the site, but that doesn’t always equal high conversion rates. In fact, B2B website conversion rates are at an all-time low at <1% (down from 10% in 2010). Too often, the corporate website is a static, generic platform that serves the same experience to each buyer, despite their place in the digital buying journey. But buyers today expect hyper-personalized experiences. If a website is not specifically relevant to them, they’re less likely to convert. 

“Pipeline generation continues to be every CMO’s top priority. Now more than ever, marketers must maximize both efficiency and pipeline; and it all starts with the corporate website,” says Kraig Swensrud, Founder and CEO of Qualified. “With the AI revolution underway, B2B marketers have an opportunity to wield this remarkable technology to their advantage and deliver completely bespoke website experiences that drive conversion. With the Pipeline Cloud, powered by AI, B2B companies can do just that.” 

Qualified AI modernizes the corporate website and supercharges conversion

Qualified AI is a critical piece of the Qualified Pipeline Cloud Platform and a driving force behind hyper-personalized website experiences. Most B2B websites have similar components — like copy, images, cta buttons, offers, live chat, and chatbots — but these components are generic for every visitor. Powered by Qualified AI, the Pipeline Cloud personalizes each component on the website delivering a highly converting website experience.

Qualified AI is anchored on four key principles:

• RECOMMENDATION AI delivers tailored website offers, greetings, and calls-to-action based on what is known about each visitor to boost engagement across every touchpoint on the site.

• GENERATIVE AI leverages existing data and content fingerprints to automatically generate text that scales marketing efforts and grows pipeline.

• OPTIMIZATION AI identifies opportunities for experimentation and automatically optimizes experiences to serve the best-performing content.

• PREDICTIVE AI observes historical website behavior and makes predictions about buying intent, informing revenue teams of their next best action.

Built upon the foundation of trustworthy AI, Qualified AI is infused into each Qualified product — helping marketers deliver personalized websites and engage visitors at scale. This includes Qualified’s latest addition to the Pipeline Cloud product suite, Qualified Offers. 

Qualified Offers elevates marketing promotions across the website for maximum conversion

A core tenet of the Pipeline Cloud, Qualified Offers dynamically surfaces relevant marketing offers — like free trials, product demos, ebooks, or virtual events —  to each unique buyer on the corporate website then uses Qualified AI to continuously auto-optimize to the best performers. This helps marketers elevate the right offer for the right buyer, boosting both engagement and pipeline.

“With Qualified Offers, our website conversion strategy continues to strengthen and evolve. Now, we can present personalized promotions to each buyer and turn every possible website touchpoint into pipeline,” says Levi Worts, Web Personalization Manager at SUSE.

Brand new innovations for Qualified Offers include:

• QUALIFIED RECOMMENDED OFFERS: Identify each website visitor and automatically serve the most relevant offer based on their individual buying journey. With Qualified AI, this is done dynamically so marketers can focus on creating compelling offers that are more likely to convert.

• QUALIFIED OFFERS BUILDER: Design custom marketing offers, enhanced with AI, to increase engagement. Using a point-and-click builder, marketers can quickly create promotions and activate them across the website. Marketers can also harness Qualified AI to automatically generate multiple variations of the same offer and test new messages in market. 

• QUALIFIED OFFERS AI OPTIMIZATION: Use proprietary AI models to run customized experimentation across the website then automatically optimize to the best performing offers. Marketers no longer need to manually A/B test offers since Qualified AI does all the legwork on their behalf.

• QUALIFIED OFFERS CONVERSION ANALYTICS: Track performance with custom reports and dashboards to identify the best offers then push this data into Salesforce. These indispensable insights inform marketing strategies, improve content, and generate more pipeline. 

The Pipeline Cloud is the leading all-in-one pipeline generation platform for the corporate website

With Qualified AI and Qualified Offers, the entire Pipeline Cloud continues to evolve. This all-in-one solution allows modern marketers to consolidate their tech stack and maximize website conversions from a single platform using Conversations, Chatbots, Meetings, Offers, and Signals — all powered by AI. With the Pipeline Cloud, marketers can transform the static, generic corporate website into a dynamic digital storefront that converts more qualified visitors into pipeline.

About Qualified

Qualified is the pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified is ranked #1 on the Salesforce AppExchange and is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com