This episode features an interview with Brian Tully, Chief Revenue Officer at Goldcast. Goldcast is a platform for enterprises to conduct meaningful and measurable digital events. Goldcast provides strong tools/dashboards for you, the marketer, to measure the ROI of the event and get strong lead qualification insights. Brian’s specialty is quickly growing SaaS companies year over year. 

In this episode, Brian explains how to build a solid RevOps strategy and how to gather actionable data. He also describes how to expand enterprise, mid-market companies internationally.

• You need to have an understanding of sales, marketing, and RevOps for a successful strategy
• Use actionable data to better understand your customers and find better contacts
• The core of your strategy has to be an amazing product experience, so listen to your customers closely

“From a RevOps perspective, first you need to have the actionable data. You need to get your data source, get your data lake, and identify your IPAs. What you're gonna find is there are not just four contacts inside the company. There are probably 400 that you can contact. So which ones are you gonna go after first, and how are you gonna use marketing in order to do it?” ––Brian Tully, CRO, Goldcast

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**(01:12) Brian’s role at Goldcast

**(03:18) Brian’s RevOps strategy

**(06:52) What makes a horrible client experience

**(16:40) How to know your plan is working

**(20:18) Expanding internationally without going bankrupt

**(24:08) RevOops

**(28:58) What metrics matter

**(38:04) Quick hits