Rise of RevOps
/ Episode
27

Small Team, Strong Network

In this episode, Todd describes how to organize your startup for success, and how to make RevOps reflect your go-to-market strategy. He also dives into which decision-makers are most important in his process.

Imagine a world where your vehicle anticipates your every need, delivering tailored services to you in an instant. Experience the seamless integration of third-party digital services directly into your vehicle, elevating your driving experience to new heights. With AiDEN, the ultimate in-car convenience is at your fingertips.

Industry
Automotive Technology
Founded
2021
Todd Thomas

Guest Bio

Todd Thomas is an innovative and strategic thinker with the ability to build businesses and networks that deliver explosive growth. He has experience with startups to Fortune 100 companies across Connected Products & Services, SaaS, IoT, AI, and Emerging Tech. He’s also a Google Android for Cars Open Innovation "Shark Tank" Champion. 

Guest Bio

Todd Thomas is an innovative and strategic thinker with the ability to build businesses and networks that deliver explosive growth. He has experience with startups to Fortune 100 companies across Connected Products & Services, SaaS, IoT, AI, and Emerging Tech. He’s also a Google Android for Cars Open Innovation "Shark Tank" Champion. 

Episode Summary

This episode features an interview with Todd Thomas, Chief Revenue Officer at Aiden Auto. Aiden integrates third-party digital services directly into your vehicle to elevate your driving experience. Todd has experience with startups to Fortune 100 companies across the industry. No matter where he is, he helps businesses and networks expand and grow.

In this episode, Todd describes how to organize your startup for success, and how to make RevOps reflect your go-to-market strategy. He also dives into which decision-makers are most important in his process. 

Key Takeaways

  • Startups need to use their resources carefully and intelligently
  • RevOps should be a reflection of your strategy and your go-to market plan, with a focused outreach
  • Use your PR/marketing teams to build brand awareness all the time

Quotes

“Every startup has limited resources, so you're always trying to do everything you can with what you have. But how you structure your revenue ops really can be one of the keys to whether or not the startup makes it or not. So make sure that you're amplified and getting the most outta the resources you have available.” ––Todd Thomas, CRO AiDEN Auto

Episode Highlights

**(00:47) - Todd’s journey to RevOps

**(01:48) - About Aiden Auto

**(03:13) - Defining rev ops

**(09:28) - RevObstacles 

**(15:29) - RevOops

**(16:44) - The Toolshed 

**(26:49) - Quick Hits

Episodes Transcript

  • Startups need to use their resources carefully and intelligently
  • RevOps should be a reflection of your strategy and your go-to market plan, with a focused outreach
  • Use your PR/marketing teams to build brand awareness all the time
See Qualified in action

Quick Demo?

See how the #1 conversational sales and marketing platform for Salesforce can help you grow pipeline.
Book a Demo