When Strategy Meets Execution
In this episode Mahesh Kedia, Vice President GTM Operations and Revenue Strategy Marketer, discusses using rev ops to find your target audience, the biggest misconception about rev ops, and what happens when you combine strategy and execution.
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Marqeta brings speed and efficiency to card issuing and payment processing with the world's first open API platform. Our platform was built from the ground up to power an innovative payment experience for many of the apps and services you enjoy daily. Today, Marqeta has 800+ employees and operates globally in the US, UK, EU, Canada and the APAC region. We have extensive partnerships with multiple banks and card networks including Visa, Mastercard & Discover and our solutions are used by innovators in digital banking, lending, e-commerce, on-demand services and more. We are proud of our Oakland roots and strive to build a team as diverse as the markets we serve. Join us in reshaping the way payments are made.
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Guest Bio
Digital payment and fin-tech professional with expertise in payments strategy, platform expansion and partnership development with financial institutions, payment networks and technology partners. Led and managed consumer payment solutions, network and marketplace partnerships, and online small business digital platforms. Strategic and tactical expertise with strong understanding of the payments value chain and platform economics. Ability to drive cross functional ownership with internal and external stakeholders across product, marketing, sales, legal and finance. Currently managing a team of ~ 30 professionals across the globe and member of Executive Leadership Team.
Recipient of Key Talent Award at PayPal in 2020 AND 2021 (awarded to less than 0.1% of Top Talent Globally)
Diverse experience across Asia, Europe, and USA, working for Marqeta, PayPal, American Express, and Accenture. High degree of ‘Digital Passion’ to amplify growth and create innovative solutions.
Guest Bio
Digital payment and fin-tech professional with expertise in payments strategy, platform expansion and partnership development with financial institutions, payment networks and technology partners. Led and managed consumer payment solutions, network and marketplace partnerships, and online small business digital platforms. Strategic and tactical expertise with strong understanding of the payments value chain and platform economics. Ability to drive cross functional ownership with internal and external stakeholders across product, marketing, sales, legal and finance. Currently managing a team of ~ 30 professionals across the globe and member of Executive Leadership Team.
Recipient of Key Talent Award at PayPal in 2020 AND 2021 (awarded to less than 0.1% of Top Talent Globally)
Diverse experience across Asia, Europe, and USA, working for Marqeta, PayPal, American Express, and Accenture. High degree of ‘Digital Passion’ to amplify growth and create innovative solutions.
Episode Summary
This episode features an interview with Mahesh Kedia, Vice President GTM Operations and Revenue Strategy Marketer, New Market Entry, and Revenue Monetization at Marqeta. Marqeta brings speed and efficiency to card issuing and payment processing with the world's first open API platform. Mahesh is a digital payment and fin-tech professional with expertise in payments strategy, platform expansion and partnership development with financial institutions, payment networks and technology partners.
In this episode Mahesh discusses using rev ops to find your target audience, the biggest misconception about rev ops, and what happens when you combine strategy and execution.
Key Takeaways
- How to use rev ops to find your target audience
- The biggest misconceptions about rev ops
- What happens when you combine strategy and execution
Quotes
“RevOps has been evolving and developing, and there's a misconception that Rev ops only for tech companies. I think, obviously, startups and tech companies kind of started using rev ops more as a prominent function and that engine of operational excellence. But the yield and the value of rev ops is relevant for any industry, whether it's healthcare, pharma, retail. Obviously the tech world is a little bit more matured and advanced on all the tech stacks processes and utilizing RevOps. But I think the value of RevOps is amazing across any industry.” - Mahesh Kedia
Episode Highlights
**(01:52) - Mahesh’s journey into RevOps
**(05:56) - How Mahesh organizes a RevOps team
**(10:59) - RevObstacles
**(14:56) - Tool Shed
**(34:12) - Quick Hits
Episodes Transcript
- How to use rev ops to find your target audience
- The biggest misconceptions about rev ops
- What happens when you combine strategy and execution
Recent
Rise of RevOps
Episodes
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