Why Telemarketing is Dead
Today’s episode features an interview with Michelle Torrey-Teunissen, Chief Revenue Officer at 6clicks. 6clicks helps you reimagine and implement risk and compliance programs. There, Michelle leads the sales and marketing team and is responsible for revenue-generation strategy and execution.
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6clicks is an easy way to implement your risk and compliance program or achieve compliance with ISO 27001, SOC 2, PCI-DSS, HIPAA, NIST, FedRamp and many other standards. Reimagine risk and compliance with 6clicks. Hundreds of businesses trust 6clicks to set up and automate their risk and compliance programs and streamline audit, vendor risk assessment, incident and risk management and policy implementation. Easily import standards, laws, regulations or templates from our massive content library, use AI-powered features to automate manual tasks, and integrate 6clicks with over 3,000 apps you know and love. 6clicks has been built for businesses of all shapes and sizes and is also used by advisors with a world-class partner program and white label capability available.
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Guest Bio
As the 6clicks CRO, Michelle leads the sales and marketing team and is responsible for the company’s revenue-generation strategy and execution, as well as their go-to-market approach.
Michelle is a sales, channel and enterprise account executive with 30+ years of technology sales experience. The past 20, of which, she's spent building and leading sales and marketing teams primarily focused on Technology and Consulting sales.
Prior to joining 6clicks Michelle was VP of Sales at a Gartner MQ GRC firm, and VP of Sales West Region for FishNet Security, which later became Optiv. Her cyber security experience commenced from her tenure at Check Point Software, as employee number 8 in the US, where she was hired to build the inside sales team and help the organization grow revenue to support a public offering.
Guest Bio
As the 6clicks CRO, Michelle leads the sales and marketing team and is responsible for the company’s revenue-generation strategy and execution, as well as their go-to-market approach.
Michelle is a sales, channel and enterprise account executive with 30+ years of technology sales experience. The past 20, of which, she's spent building and leading sales and marketing teams primarily focused on Technology and Consulting sales.
Prior to joining 6clicks Michelle was VP of Sales at a Gartner MQ GRC firm, and VP of Sales West Region for FishNet Security, which later became Optiv. Her cyber security experience commenced from her tenure at Check Point Software, as employee number 8 in the US, where she was hired to build the inside sales team and help the organization grow revenue to support a public offering.
Episode Summary
In this episode of Rise of RevOps, we talk with Michelle Torrey-Teunissen, Chief Revenue Officer at 6clicks. Today Michelle describes the importance of cross-functional teams for optimizing revenue. She explains which structures and cadences have worked best for her in her career, and how she’s found success in RevOps.
Key Takeaways
- Cross-functional teams are crucial for successful revenue optimization
- RevOps isn’t rocket science, as long as you have the right organizational cadences implemented
- It’s important to understand how buyers buy today, and the need to develop digital assets that they'll consume
Quotes
“That whole telemarketing concept, I think, is dead. It's a thing of the past. Buyers now buy self servicing through digital resources and education online. Most CSOs do not take cold calls. They don't wanna be reached out to via email… Understanding how buyers buy today and the need to develop digital assets that they'll consume prior to even having a conversation with you, I think is important.” -- Michelle Torrey-Teunissen
Episode Highlights
00:40 - About 6Clicks
03:18 - Defining RevOps
07:16 - RevObstacles
13:16 - RevOops
17:06 - The Tool Shed
19:47 - What Metrics Matter?
28:12 - Thinking About Cybersecurity
32:03 - Quick Hits
Episodes Transcript
- Cross-functional teams are crucial for successful revenue optimization
- RevOps isn’t rocket science, as long as you have the right organizational cadences implemented
- It’s important to understand how buyers buy today, and the need to develop digital assets that they'll consume
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