Any business leader knows the importance of aligning sales and marketing teams for the long-term, predictable revenue growth of an organization. Understanding the importance is one thing, but achieving alignment is a different challenge altogether. In this session, we will cover the why behind aligning your sales and marketing teams, ways to overcome misalignment between teams, the importance of a clear lead generation and transfer process, and alignment tactics and strategies that will fill your sales team’s pipelines and drive revenue.