The State of B2B Marketing, Summer ‘23

The first half of 2023 has been tumultuous to say the least. Learn how buyer behavior is trending to inform your pipeline generation strategy for the back half of the year with Trust Radius.

Getting the most return for your investment when planning events is heavily dependent on your pre-, during, and post-event strategies. Learn how to leverage intent data to craft a winning event strategy that reaches the right accounts for the right events.

Building a personal brand isn’t just beneficial for individual influence anymore–it’s a marketing strategy for brands that exposes your company to more audiences in an authentic, organic way. Learn how to build your brand from the ground up, and drive pipeline for your company in the process.

Digital communities aren't a set-it-and-forget-it motion. Learn expert tips on getting lurkers out from the shadows, how to think about community lifecycle management, and how to make the most of these spaces for all types of personalities.

Learn how to leverage every salesperson's new BFF to create meaningful, time-saving personalization with Qualified.

If you build it, they won't just come. Learn how to craft an engaging social strategy that complements every stage of event planning, from registration to post-event follow-up.

Watch as LinkedIn's favorite "Mediocre Sales Guy" breaks down subpar cold outreach emails and rebrands them with best practices, top-tier personalization, and click-through-worthy content.

Sales is a tough game to be in right now. Learn how to support your sales teams by magnifying every victory and creating a culture of winning.

Lean marketing budgets require a discerning eye and careful planning to maintain momentum. Hear how these leading CMOs approach their budget planning in tough times and where they're investing their energy and dollars in the second half of 2023.

Customer retention has never been as important as it is right now. Learn how Marketing and Success orgs can work together to create unforgettable customer experiences that go well beyond their renewal period.

Hybrid events are intimidating, to say the least. Learn how to approach producing an event that serves two audiences at once with a consistent experience and big ROI.

Generative AI continues to be a hot topic in the SaaS space. Dive into the future of AI and identify how these models can help revenue teams scale their operations and maximize their efforts while celebrating the humans behind the keyboards.

Why aren't we leveraging the same strategies we use to analyze sales calls for demos? Learn how to replicate your best demos across your team with Demo Analytics.

Buckle up for five masterclasses on sales strategies your team needs to be successful in this challenging market.

The life of the seller has changed drastically this year, especially in the last six months. Learn how to navigate these tricky times and control the uncontrollable.

Get ready for an hour of back-to-back masterclasses from some of the best in tech on the channels we’re all trying to perfect, hosted by B2B marketing legend Matt Heinz.

Revenue Excellence is a critical function within modern revenue generating organizations, driving revenue growth and strategic alignment across departments. Hear from two experts on how to approach your H2 planning through the Revenue Excellence lens.