Pipeline Power Hour: Marketing

B2B Marketing has shifted quickly, hear from Udi Ledergor (Chief Evangelist, Gong) and Kraig Swensrud (Founder & CEO, Qualified) on what they believe are the most important areas to focus on over the next quarter and beyond.

Watch as LinkedIn's favorite "Mediocre Sales Guy" breaks down subpar cold outreach emails and rebrands them with best practices, top-tier personalization, and click-through-worthy content.

Getting the most return for your investment when planning events is heavily dependent on your pre-, during, and post-event strategies. Learn how to leverage intent data to craft a winning event strategy that reaches the right accounts for the right events.

Generative AI continues to be a hot topic in the SaaS space. Dive into the future of AI and identify how these models can help revenue teams scale their operations and maximize their efforts while celebrating the humans behind the keyboards.

Hybrid events are intimidating, to say the least. Learn how to approach producing an event that serves two audiences at once with a consistent experience and big ROI.

Digital communities aren't a set-it-and-forget-it motion. Learn expert tips on getting lurkers out from the shadows, how to think about community lifecycle management, and how to make the most of these spaces for all types of personalities.

Lean marketing budgets require a discerning eye and careful planning to maintain momentum. Hear how these leading CMOs approach their budget planning in tough times and where they're investing their energy and dollars in the second half of 2023.

Sales is a tough game to be in right now. Learn how to support your sales teams by magnifying every victory and creating a culture of winning.

The life of the seller has changed drastically this year, especially in the last six months. Learn how to navigate these tricky times and control the uncontrollable.

Revenue Excellence is a critical function within modern revenue generating organizations, driving revenue growth and strategic alignment across departments. Hear from two experts on how to approach your H2 planning through the Revenue Excellence lens.

Building a personal brand isn’t just beneficial for individual influence anymore–it’s a marketing strategy for brands that exposes your company to more audiences in an authentic, organic way. Learn how to build your brand from the ground up, and drive pipeline for your company in the process.

Why aren't we leveraging the same strategies we use to analyze sales calls for demos? Learn how to replicate your best demos across your team with Demo Analytics.

Customer retention has never been as important as it is right now. Learn how Marketing and Success orgs can work together to create unforgettable customer experiences that go well beyond their renewal period.

Learn how to leverage every salesperson's new BFF to create meaningful, time-saving personalization with Qualified.

The first half of 2023 has been tumultuous to say the least. Learn how buyer behavior is trending to inform your pipeline generation strategy for the back half of the year with Trust Radius.

If you build it, they won't just come. Learn how to craft an engaging social strategy that complements every stage of event planning, from registration to post-event follow-up.

Buckle up for five masterclasses on sales strategies your team needs to be successful in this challenging market.