This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.

On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of ​​data science in marketing.

 Key Takeaways

• Banding together is essential for success
• It's important to build your build your relationship currency by being on the ground, and being active
• Data science is bringing innovation to marketing 

The banding together is essential for success, because if everybody’s not marching in the same direction, you don’t have alignment, and you don’t have a shared vision for innovation for constant continuous learning, you have a very average company.”

Patti Boyle, CMO at Dstillery