Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.

Key Takeaways

• The show’s focus will still remain pipeline generation, but will have a new name, and new look! Stay tuned.
• Ian’s 2023 marketing priorities include fighting harder to win deals and supporting sales, differentiating your content, and having a clever first touch.
• Using AI to help build content without losing the human and creative aspects needed to create valuable content.

"We want to continue our focus, which is getting a deep dive look at how CMOs and marketing leaders think about pipeline, demand, technology, and how they spend their marketing dollars.” - Ian Faison, Host and CEO at Caspian Studios