This episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.

Key Takeaways

• Things have shifted and now it is about efficiency, in addition to growth
• You have to showcase why every dollar that you're spending is producing ROI or is helping move the business forward
• You never have enough resources to do everything, so you have to be smarter about the resources you have

“If you're not able to showcase the ROI or build a good business case on why every dollar that you're spending is producing ROI or is helping move the business forward, it's going to be cut.” Esther Flammer, CMO, Wrike

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