This episode features an interview with Daniel Rodriguez, CMO of Simplr, a human-first, machine-enabled customer experience solution that meets the demands of the NOW Customer across all digital channels. Daniel is leading a team that is redefining the way brands deliver customer service.

On this episode Daniel shares to to build a successful brand community, create a halo effect with investments, and ways positively position your brand.

 Key Takeaways

• People want to be part of a community that can influence their career 
• A halo effect will happen when you have the right investments
• To create a movement with community you need to understand what people are looking to learn

Quotes

“Community is an organic process. You can try to do things to encourage people to engage, but I think it's understanding. You really have to understand what is it that people are looking to learn, and one of the things that we've realized is that, there's a lot around career definition.” - Daniel Rodriguez