Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. For the first time ever we have a special edition of Demand Gen Visionaries Live. We sat down with the marketing legends that built Dreamforce and world-class speakers who were excited to share their insights, inspire you, and to make you think.

This episode features a live interview with featured panel speakers, Lauren Vaccarello, CMO at SalesLoft, Julie Liegl, CMO at Slack, Karin Flores, Vice President, Strategic Events, Customer Experience Center and Programs at Okta, and your host Ian Faison, CEO of Caspian Studios.

Key Takeaways

• Think of part of your budget as an innovation fund
• Inspire people by thinking beyond product and think about whats going on in the world
• Plan brand events that differentiate from competitors

Think of part of your budget as an innovation fund. What are the big bets that you and your team have come up with and those could vary. If you can architect it right, with the right customer experiences, and the right amplification across press and social, doing something kind of crazy and stunt-like can actually make sense.

- Lauren Vaccarello, CMO, Salesloft