This episode features an interview with Tara Clever, VP of Marketing at MarginEdge. MarginEdge delivers real-time data to restaurants to make timely, critical decisions. Tara has a diverse background in sales, operations, and marketing with a history of engineering significant growth.

Key Takeaways

• Content has to be responsive to your customers and what they're going through in a way that lets you add real value in the message that you’re providing to them
• Video has allows you to bring highlight clients as the center of the spotlight
• Most operators have a significant emotional investment in their business

When you’re thinking about messaging, about capturing their attention and providing a solution, that emotional resonance that’s so common that you see on the kind of the D to C side. It's absolutely the way that we think about things here. It's a big change and a lot of time, a lot of times for restaurants, and so it's a big piece of how we think about telling the story.”

-Tara Clever, VP of Marketing, Margin Edge

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