This episode features an interview with Justin Gray, CCO at Shift Paradigm. Shift Paradigm, a consultancy that executes like an agency, represents an end-to-end shift in the way organizations align around growth. Justin is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin slotted into a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing and Business Development.

Key Takeaways

• The importance of finding alignment at the executive level
• The revenue operations lens should be looked at through the lens of the client
• How to facilitate the buyer journey

If we think about how we serve our clients, how that buyer buys and how they progress along that path, you have to be aligned at that executive level, right? Do they understand their goal, their KPIs, their area of influence? And if you don't have that alignment at the top it's almost impossible to get that alignment from within the team.”

-Justin Gray, CCO, Shift Paradigm