In this episode, we talk to Art Harding, Chief Operating Officer at People.ai, about crafting your RevOps roadmap, the importance of leadership alignment, and Art breaks down his RevOps swim lanes for us.

Key Takeaways

• RevOps is a relatively new concept and should be approached with flexibility
• No one in an organization wins or loses alone
• Leadership should be aligned around RevOps first and foremost

“I think the RevOps function is a derivative of those two large rocks, right? Like what product or service are we bringing to market? What is the go-to-market motion that best fits our buyers’ buyer journey in the sales cycle, your operating function, really, ironically enough, the most common piece of advice I give rev ops leaders is they should think of themselves as product managers for go-to-market capabilities.”

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