This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.

Key Takeaways

• Lean in on understanding customer pain because each of these personas has very unique use cases
• You're better off coming up with a macro theme strategy, and aligning things around that macro theme
• Show your customers the value of your platform and how it can help them

You can't show value for what you're providing, if you can't make a connection between the pain and what they're trying to achieve in their roles, particularly on a market intelligence platform.”

- Melissa Sargeant, CMO, AlphaSense