This episode features an interview with Suzanne Kounkel, CMO of Deloitte.

On this episode, Suzanne discusses the mechanics of engendering customer loyalty, innovating marketing within long-standing companies, and elevating the human experience within B2B marketing.

  Key Takeaways

• Business strategy should be constantly evolving 
• Try to be known for something new, something different or something innovative
• Spend a lot of time at the brand level trying to engender loyalty

“It’s really about thinking through the lens of your business strategy. Which are the channels that you should be investing in? At what levels? We should be constantly evolving.” Suzanne Kounkel

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