This episode features an interview with Daniel Incandela, CMO, Reachdesk.

On this episode, Daniel shares insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.

 Key Takeaways

• Marketing comes down to really great storytelling.
• B2B is about connecting with humans, making people feel special, and gifting does that.
• A company's website should be treated by marketing as its own product.

“Ultimately B2B is about connecting with humans, and so it works. It works on the prospecting side, it works on the customer side. We want people associated with us to feel special and gifting does that." Daniel Incandela