Today, we’re excited to announce that Novo Nordisk (NVO)—a leading global healthcare company that aims to defeat diabetes and other serious chronic diseases—chooses Qualified as their conversational sales and marketing solution. Founded in 1923 and headquartered in Denmark, Novo Nordisk is a revolutionary pharmaceutical company that’s valued at $185 billion and employs more than 45,000 people in 80 offices around the world. 

A pioneer in healthcare, Novo Nordisk focuses on diabetes care, obesity care, hemophilia care, and growth hormone therapy; working closely with pharmaceutical distributors to get life-changing medicine into the hands of those who need it most. After more than 90 years of innovation and leadership, Novo Nordisk is undergoing a digital transformation. This initiative has been accelerated by COVID-19, which abruptly reduced face-to-face interactions and increased digital touchpoints. 

COVID-19 also brought significantly more traffic to their website and Novo Nordisk quickly recognized this as a critical channel to connect with prospects and partners. With that, they sought a conversational sales and marketing solution that would enable them to capitalize on this traffic.

From the start, Novo Nordisk wasn’t looking for a chatbot. They wanted an advanced chat solution that could harness their Salesforce data and route visitors to exactly the right person for a real-time conversation. They also wanted a solution that could welcome website visitors, ask a series of qualifying questions, and book meetings on the spot — all with the goal of increasing speed-to-lead.

That’s why they turned to Qualified. Built natively on the Salesforce Platform with deep connectivity into the Salesforce core, Qualified Xforce drives hyper-intelligent and completely bespoke conversational programs. Qualified will traverse their entire Salesforce instance in milliseconds and route prospects to exactly the right sales rep — regardless of language, location, or time zone. This is crucial for Novo Nordisk, especially given the size and reach of their business across the globe. The program will begin with Novo Nordisk Saudi Arabia and expand across global markets with proven success.

We can't wait to celebrate Novo Nordisk’s success and we’ll be there with them every step of the way. If you’d like to learn more about how Qualified can help your business, feel free to chat with us live on the Qualified website at any time.