This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.

On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency. 

 Key Takeaways

• Product marketing and demand gen work really well together when they're aligned 
• Customers are the most important constituency
• Campaigns aren't successful talking to people, they have to talk with people

Quotes

Brand is who you are, product marketing and demand gen is what you do. And so those two things work really well together when they’re aligned, when they’re not aligned, it can be pretty painful. - Cindy Knezevich