This episode features an interview with Maura Rivera, CMO, Qualified.

On this episode, Maura shares insights into Qualified’s pipeline revolution, creating content to build awareness, and keeping a pulse on conversations to engage buyers.

 Key Takeaways

• Thought leadership content, of all different mediums, gets people hooked and builds awareness.
• Inbound and Outbound is what drives the majority of Qualified’s pipeline.
• Companies need to find a way to keep a pulse on the conversation, so they can engage buyers in a more thoughtful way.

“Everybody wants to interact with one click, chat, voice, video. As companies, we need to shift how we meet with buyers and shift how we generate pipeline." Maura Rivera