This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams. 

On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

 Key Takeaways

• The consumerization of B2B is absolutely happening.
• Marketers should keep in mind where brand fits into your overall demand gen strategy.
• Your brand is your organizational glue.

Quotes

“We’re going to go to market with both a seller and buyer campaign, and this is where the brand becomes sort of a glue, we make sure that the way that we’re presenting ourselves is cohesive.” - Palmer Houchins