This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.

Key Takeaways

• People want to be treated like humans instead of treated like another step in the sequence
• Before you create any piece of content, have conversations with the people that you're selling to, and make sure it resonates with them
• Find ways to communicate with your customer to show them the platform, and showcase your value

“People just wanna be treated like humans instead of treated like another step in the sequence.” - Liam Barnes, Bionic

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