Inside the Ohana: The Value of Engagement
Andrea Tarrell, CEO & Founder of Sercante, shares what makes Dreamforce special, discuss the incredible Ohana vibes that shaped her career and what's next in marketing.
At Sercante, we make marketing and sales teams wildly successful on the Salesforce platform. We support growth-minded companies with strategy, technology and execution across every step of the lead-to-revenue process. Our customers see the possibility around them waiting to be seized. They’ve fallen in love with a better version of the future, and they want to leverage technology to get them to there. This is were our team members come in! We have deep client-side experience and understand the challenges you face. Your success on the Salesforce platform is what motivates us, and we will treat your marketing and sales programs like they’re our own.
Guest Bio
Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.
Guest Bio
Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.
Episode Summary
Andrea Tarrell, CEO & Founder of Sercante and 12X certified Salesforce MVP & Marketing Champion, shares with Dan what makes Dreamforce special, dishes on the incredible Ohana vibes that shaped her career, and reveals what's next in the thrilling evolution of marketing.
Key Takeaways
Quotes
“There’s no other more energizing place to fill your Salesforce tank than Dreamforce. It’s just great energy, great people, and great vibes. Oh yeah, and lots of epic parties.” - Andrea Tarrell
Episode Highlights
*(00:00) - Ohana Origins: Andrea’s introduction to Salesforce
*(07:00) - What does the Ohana mean to Andrea?
*(11:00) - What’s Cooking: Andrea’s career post-Salesforce
*(15:00) - Future Forecast: What’s in store for the Salesforce ecosystem?
*(15:00) - Advice for aspiring leaders
*(17:30) - Lightning Round!
Episodes Transcript
Recent
Inside the Ohana
Episodes
.jpg)
.jpg)
.svg)
